ANALYTICS

Google Performance Summit Updates

Google has announced to make significant changes with AdWords and Analytics in the recently held GPS summit. The emphasis has been on Mobiles and even though there were many cosmetic changes over the past 2 years, the recent changes that are going to be rolled out in this year are quite significant. As PPC specialists, …

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Analytics Spam – Setting Up A Hostname Filter

Since the turn of the year, Google Analytics accounts across the world have been hammered with electronic spam. Although in the past I have spoken about how to stop Ghost referral spam, this method is no longer the answer to stopping all forms of spamming techniques. Ghost referral spam has caused many accounts to track ‘fake …

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