DIGITAL STRATEGY

Why The Importance Of Keywords Has Decreased Over The Years

Keywords used to be the heart and soul of every SEO campaign. Google would rank sites solely on the keywords in their content and their links. This, therefore, meant that people could judge the success of their SEO campaign purely on how well their keywords ranked. All people had to do was figure out what …

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How to Dominate Local SEO

Local SEO first began to make headway in 2005, thanks to the introduction of Google Maps, and Maps data being merged into the Local Business Centre. This allowed users to search for specific businesses. Since then, local SEO has developed and evolved into something much larger; and much more influential. In 2007, Google began to …

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Is Your E-Commerce Business Ready For Black Friday?

This year Black Friday falls on November 25th, close to the end of the month, a month before Christmas and as always, promising to be a day of pure shopping madness. Last year it was estimated that in the UK alone, there was just under £1 billion spent over the Black Friday weekend. With November …

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How To Re-Engage Cold Prospects Through Content Marketing!

The weather has definitely taken a turn, and we’re finding ourselves looking for ways to keep warm – it’s easy for us, we can just dig out a coat, or a thick knit and instantly feel the warmth. But when it comes to re-engaging clients that have gone cold, it can be a little trickier …

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Google Announces BIG Change to AdWords

This year has been significant in terms of the changes made to Google’s AdWords platform. With device specific bidding option live again, it is great to target users on smart phones, especially as the number of users on smart phones are the number is steadily increasing. Across all industries, we find the number of users …

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Is Google’s Biggest Update Ever Coming?

As everyone is aware, mobile sessions (including tablets) on a website have been higher than desktop consistently for coming up to 2+ years. This is also something we have blogged about before. During this time, Google have spoken about mobile at length; they introduced mobile as a ranking factor, but so far both mobile and desktop …

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