DIGITAL NEXT

Non-Secure Collection of Passwords will trigger warnings

Starting over the Christmas period, Google started sending out messages to webmasters that collect ‘Passwords and credit card details’ on pages that are not secure. The update would refer to Google Chrome 56 which has started to roll out from today in the UK and the fact that if you collect data on an insecure …

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Digital Next’s 2016 in Review & Future Focus for 2017

As we end another successful year at Digital Next, it’s time to reflect on just how much has happened during 2016, and how we plan to progress over the next year. As co-founder of Digital Next, I have seen the team go from strength to strength in order to continue to provide results that speak …

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Why The Importance Of Keywords Has Decreased Over The Years

Keywords used to be the heart and soul of every SEO campaign. Google would rank sites solely on the keywords in their content and their links. This, therefore, meant that people could judge the success of their SEO campaign purely on how well their keywords ranked. All people had to do was figure out what …

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That’s The Look, The Look Of…Successful Marketing

For me, the English graduate making the leap from novels and books, to content marketing and SEO, successful marketing seems to be a mix of several different ingredients. From my point of view, it’s like a good cocktail, with a thousand and one different variations. It might taste great, and your first 500 customers will …

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How to Dominate Local SEO

Local SEO first began to make headway in 2005, thanks to the introduction of Google Maps, and Maps data being merged into the Local Business Centre. This allowed users to search for specific businesses. Since then, local SEO has developed and evolved into something much larger; and much more influential. In 2007, Google began to …

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Google Announces BIG Change to AdWords

This year has been significant in terms of the changes made to Google’s AdWords platform. With device specific bidding option live again, it is great to target users on smart phones, especially as the number of users on smart phones are the number is steadily increasing. Across all industries, we find the number of users …

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