MOBILE

What are Progressive Web Apps and will they be beneficial?

Year on year, mobile usage increases, and more importantly, so does the use of mobile browsers and applications. This means that developers are constantly trying to make the user experience on the mobile web as streamlined and efficient as they can. That’s where Progressive Web Apps come in. As you may recall, Google Developers first …

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F-Commerce – What is it? And why have you never heard of it?

F-Commerce (or Facebook Commerce) is essentially shopping through Facebook by means of an eCommerce store embedded within the social network. And, just as you’re probably thinking – ‘Who would buy something on Facebook, why not just visit their website?’- I’m going to explain why that’s a logical thought to have made, and why so many …

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Micro Moments: I Want to Buy Moment

In the ‘I Want to Buy Moment’ edition of our Micro Moments series, I wanted to adopt a slightly different approach that culminates all key points that we’ve discussed in our past pieces and illustrate them with a hypothetical scenario to engage you – the reader. However, you’ll have to wait until tomorrow to see …

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Micro-Moments: I Want To Know Moments

Micro-moments are becoming an increasingly important aspect of any marketing strategy, but what are they and how can they be embraced? Well firstly, if you’ve read the title of this blog and find yourself wondering what this whole article is about, then use your mobile to search Google for more information about Micro-moments; then you’ve just …

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Voice Search: The Future of Search?

Humanity has always valued convenience and ease in our day to day activates. In turn, technology is always being created to meet these needs. Google CEO Sundar Pichai recently announced that 20% of queries on the Google mobile app are voice searches. This is a large percentage, but in many ways it is not surprising as …

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40% of SME’s now out of touch in an increasingly digital world

As responsive websites become the norm, it’s surprising to see that at least 40% of SME’s throughout the UK have failed to optimise their websites and digital marketing efforts to fit the requirements needed for a mobile phone. According to the latest research by Yodel and Research Now, not only do 40% lack a responsive website …

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