PAID SEARCH

SEO and PPC: A Match Made in Heaven

In our recent blog, Ditch What You Know, And Open Your Mind To Multi-Channel Search, we discussed the many ways in which you can go beyond SEO and PPC to improve your digital footprint, but let’s not leave the staples behind just yet. Today, we’ll discuss how by combining the two you can greatly benefit …

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Expanded Ad Texts: When, Where and How

Since Google announced its rather controversial step to remove ad text from the right-hand side of its search results on desktops back in February of this year, the next logical question was “what are Google going to do with all the extra space?” July 26th marked a historic day in the world of Google AdWords with …

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Re-marketing: How Can It Work For Your Business?

Have you ever looked at a pair of shoes, or that new gadget that you really want for your kitchen and then felt like it’s following you around as you browse the internet? Well, they probably are following you; this is called re-marketing. But what is it and how can it work for your business? …

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Google Performance Summit Updates

Google has announced to make significant changes with AdWords and Analytics in the recently held GPS summit. The emphasis has been on Mobiles and even though there were many cosmetic changes over the past 2 years, the recent changes that are going to be rolled out in this year are quite significant. As PPC specialists, …

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What Benefits Can Trustpilot Bring To You?

Everyone has an opinion. And one of the great things about the internet is it gives people the chance to air their own thoughts and feelings, unfiltered, for all the world to see. Gone are the days where you would blindly wander into a shop after seeing an advert on the TV for the latest …

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Filling The Space – What Goes In Google’s Right Hand Side Bar Now?

Strange things are afoot at Google HQ. As we highlighted towards the end of last week, Google have recently removed all PPC ads from the right hand side bar of their search engine results page (SERP). On top of this, and theoretically related, came the news that Google was also dropping its Google Compare service, …

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