PANDA

Google Updates of 2016 – The Story So Far

“Just when you think you have all the answers, I change the questions.”

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Google Core Algorithm Weekend Update

As recently reported across the vast digital landscape, many SEOs and webmasters reported some major ranking activity in Google SERPs over the weekend, similar to what was witnessed just the previous weekend. Though many of us perceived this to have been a potential major update to the Penguin algorithm, Google were quick to quash any …

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The Life And Times Of Google Panda

Google Panda has continued to grow and evolve since its inception, but in February it will turn 5 years old. Let me just say that again…we have been talking about Google Panda for 5 years now! In this time, we have experienced several phases of the Google Panda algorithm, though they haven’t been reported as …

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Back To Basics in 2016

Changing the way things work is what Google has been doing since it first started indexing the internet to help people find what they’re looking for. Google runs 100’s of updates each year and with each update comes lots of bloggers and marketing types putting forwards their interpretation of what it all means. However, issues can …

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80:20 Panda Vs. Penguin Updates

The Pareto principle theorises that 80% of effect comes from 20% of cause, another way of saying it is 20% of the input creates 80% of the result. We have all worked on a project and its always the last part that seems to take the longest! This theory has long played on my mind, particularly …

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Panda 4.1 – Another Positive Panda

On 25th of September, Google announced that they have released and started to roll out another Panda update. The implementation was predicted to take approximately 2 weeks with it starting a week before the announcement. Despite the fact that Google often quotes percentages of searches affected by any new update – including the magnitude of …

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