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Link Building Myths

Link building is an important part of any SEO strategy, and with Google’s ever evolving search engine it is important to understand the facts from the fiction. The last few weeks, we have witnessed turbulence in Google’s search engine, as they rolled out the latest Penguin update into the core algorithm. This means Penguin now works …

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Happy Google Penguin 4.0 Day

Today it has been confirmed that Google Penguin 4.0 has started to roll out, and that it is now part of the core algorithm. For several weeks now there has been chatter about an update from Google. We have seen some great movement ourselves across a range of industries, all with very different backgrounds (when …

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Google Updates of 2016 – The Story So Far

“Just when you think you have all the answers, I change the questions.”

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Google Core Algorithm Weekend Update

As recently reported across the vast digital landscape, many SEOs and webmasters reported some major ranking activity in Google SERPs over the weekend, similar to what was witnessed just the previous weekend. Though many of us perceived this to have been a potential major update to the Penguin algorithm, Google were quick to quash any …

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Back To Basics in 2016

Changing the way things work is what Google has been doing since it first started indexing the internet to help people find what they’re looking for. Google runs 100’s of updates each year and with each update comes lots of bloggers and marketing types putting forwards their interpretation of what it all means. However, issues can …

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80:20 Panda Vs. Penguin Updates

The Pareto principle theorises that 80% of effect comes from 20% of cause, another way of saying it is 20% of the input creates 80% of the result. We have all worked on a project and its always the last part that seems to take the longest! This theory has long played on my mind, particularly …

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