PR

SEO and PPC: A Match Made in Heaven

In our recent blog, Ditch What You Know, And Open Your Mind To Multi-Channel Search, we discussed the many ways in which you can go beyond SEO and PPC to improve your digital footprint, but let’s not leave the staples behind just yet. Today, we’ll discuss how by combining the two you can greatly benefit …

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Marketing Tips To Generate More Business This Winter

The planning, organisation and execution of a marketing strategy is not always such a straightforward process. However, there are literally tons of creative marketing tips to explore in order to generate more business for your company, without blowing up your entire marketing strategy. Marketing Tips Well, in this blog we have combined a list of …

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Digital Marketing: Agency vs. In-House

A strong digital marketing strategy can make or break the overall success of your business, so when thinking forwards into the next financial year, one element of your business plan which may cause some confusion is whether to outsource your marketing to an expert agency, or whether to alternatively invest into this area of your …

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Enhance Your Brand Reach With Celebrity Seeding

In a digital world that is constantly expanding, celebrity seeding has grown into a big business, helping generate brand awareness and gain traction. With consumers becoming more and more obsessed with what their favourite stars are wearing and doing, it comes as no surprise that companies are wanting to integrate their products into the lives …

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Integrated PR-ojects Are The Future Of Digital

The PR landscape is evolving, moving towards an ever increasingly digital environment. Public relations as a discipline has had to expand its abilities far beyond the traditional, incorporating a more integrated outlook over all mediums. Digital PR has expanded in definition over the last few years, incorporating a range of strategies and disciplines designed to …

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Research-led 2016 Marketing Trends

With only 25 days until 1st January 2016, its only natural for marketers to be thinking ahead into 2016. If you are anything like me, you have an excel spreadsheet filled content calendar that has taken you up to Black Friday 2016! So from content and relationship marketing, to harvesting data goldmines and the Internet …

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