Why Social Media is Pivotal to Content Marketing

While many see content marketing and social media as two separate strategies, they are more entwined than you may realise, leaning on each other in order to achieve maximum success. Social media itself is particularly necessary for two processes within your business; engaging with your audience, and distributing content.

Utilising social media within your content marketing strategy is not only great for business, but for brand building too. The likes of Twitter, Facebook and LinkedIn can be pivotal in enhancing your content.

Fast-growing digital marketing

Content marketing is one of the fastest developing components of any digital strategy and has been for some time. Helping you to create brand exposure and even brand loyalty, creating interesting and engaging content is a key method for ensuring people connect to your brand.

Social media is one such way of deploying your content strategy effectively and ensuring it reaches its full potential.

What can social media do for your business?

Social media can play an important role in many different aspects of your business. Harnessing the power of the right social channel can drive traffic, generate leads and even boost your site’s SEO.

Having a dedicated social media platform that is used regularly can ensure you build strong relationships with your customer base. This can result in a positive brand perception, especially if you are responding to customer’s enquiries or complaints. But what about content marketing specifically? How can social media enhance the content you create?

Distributing content across social media

Understanding your audience and how they use social media can ensure you make the most of your social platforms. Once you have mastered this, you can deliver valued content to the right people, which will increase your online presence.

Content can turn into conversions if it’s unique and useful; one way to encourage this is to share your content across various channels. This enables more people to be exposed to your content, while directing them back to your website.

Paying attention to trends across social media, such as the huge rise in video, can ensure you are producing the right kind of content and showing it to those most interested. With brands now able to become closer and more communicative with their customers, you have to make sure you’re getting it right. This can help you to remain ahead of the game and keep you competitive; remember, your rivals are most likely communicating through social media as well.

Promoting your content marketing

Paid social advertisements are also a crucial strategy if you are looking for fundamental methods to share your content. This can be a way of putting your content straight in the hands of your consumers.

There are also ways of improving your content to ensure that they become naturally shareable on social media. Optimising images to be shared on social media and adding buttons to your blog specifically for social media sharing can make a huge amount of difference, making it easier for people to share your content on their own channels.

Creating brilliant, engaging content is essential to the success of your overall marketing strategy. If you think your content marketing needs improving, get in touch with us today!