Trust is important in any industry, but especially so in the personal finance industry. When it comes to money, people want to have complete confidence that they are dealing with a business they can trust. With so much competition online, if a website doesn’t grab a visitor’s attention and promote trust instantly they are likely to leave the site and go elsewhere.
Before any PPC work could begin it was decided that the home page needed a complete overhaul, as the poor usability was one of the main reasons why visitors weren’t converting. We decided to drastically reduce the amount of text on the page, instead replacing it with a custom quote slider, which allowed people to select the amount they wanted to borrow and the time they wanted to borrow it for.