A Day in the Life of an SEO Expert

SEO experts make up a massive segment of the digital marketing space in 2025. Businesses are increasingly trying to make the most of their budgets by generating organic traffic in tow with paid advertising and other traditional methods of promotion. Generating traffic from some of the 3.5 billion searches Google sees every day is essential for any business to compete in today’s economy. 

However, the SEO expert can come in a range of different forms, meaning there are various ways a day might look within an expert SEO organisation. This blog explores how different SEO experts spend their days, so you can get a feel for what it takes to rank. 

SEO Content Writer

SEO content writers are a massive part of most SEO strategies – many marketers cite organic inbound content from blogs and web content as their best source of quality leads. The average day for an SEO content writer will tend to consist of tasks such as: 

• Keyword & competitor research
• Content conceptualising 
• Writing/editing blog content
• Finding reputable sources and backlinks for content
• Writing/editing website content

These are just some of the average daily tasks for an SEO content writer (much like the one writing the blog you’re reading now!) 

SEO Link Builder

SEO link-building is the process of obtaining links on third-party websites back to your own website. This is generally done through the creation of articles/content (written by the content writer) to be published elsewhere. Building links requires tasks like: 

• Creating a link strategy with keywords and content plans
• Sourcing prospects for publishing pieces
• Making content edits
• Submitting articles to prospected publications
• Analysing live content for performance and generating reports

Obtaining reputable links is a surefire way to generate traffic from different sources and avenues. 

Technical SEO Expert

The technical side of SEO looks pretty different from the more creative-leaning tasks described above. Technical SEO focuses far more on the backend of things – elements that the customer can’t see or comprehend. Typical daily tasks and audits include: 

• Reviewing a website’s existing HTML status
• Checking for performance issues like website loading time
• Analysing mobile usability
• Structuring URLs
• Integrating effective metadata
• Checking for and eliminating duplicate content
• Doing competitor analysis

These tasks are instrumental when it comes to developing effective SEO strategies. 

Being an SEO expert is a full-time job

Being adept in any of these tasks can set up professionals to become a local SEO expert or a targeted eCommerce expert. However, these are all full-time jobs that take a lot of time and effort to master and enact. Running a business is hard enough, without having to take up a new professional speciality.

That’s where teams like Digital Next come in. Our crew of Manchester SEO experts cover all the bases to create and enact strategies to elevate business performance all over the world. If you want to make SEO a core facet of your business plan but aren’t sure where to find the time, get in touch with us today.