When running your business online, it’s absolutely vital to have a quality and competent website. Amongst other things, this means making sure the content on your site is SEO (search engine optimisation) friendly. This is because websites that cater to SEO requirements rank better and gain more exposure, which means more customers for your business. It’s important to include these SEO tactics from the very beginning of designing your website, rather than adding them at the end. 

The value of SEO on your website

All modern on-point web developers realise the importance of great SEO on any website. While you can spend a lot of time and money creating a quality website with excellent content, it means nothing if your website isn’t tailored to SEO. Not marketing your online content in this way limits the number of people directed to your website and can reduce the profit of your business overall. 

Creates a great first impression for visitors

The first few seconds in which a visitor clicks through to your website will immediately determine whether they will stay or click away. When visiting a website for the first time, viewers are looking for a quality and trustworthy-looking site that typically features many SEO tactics. In addition to this, sites that are regularly updated with new content are also appealing to first-time visitors and help to instil trust. 

Boosts your digital marketing 

Digital marketing is one of the most important assets an online business has, and this works hand-in-hand with SEO. Consider what sets you apart from your competition and what about your business makes you specifically unique. When it comes down to it, you’re looking to provide your customers with a reason they should shop with you and not your competitors. Digital marketing that is SEO conscious is a great way to do this. 

Increases your rankings

Extensive use of SEO throughout your website helps to increase your ranking on search engines. Essentially this means when a person searches for a term related to your business, your page is more likely to be prominent on the first page of searches. This is vital as it can help to expand and grow your business. A higher-ranking website also helps to give your business more authenticity and credibility in the eyes of a first-time visitor and potential customer. 

Keeps visitors on your page

Once a visitor has accessed your website, the hardest and most important part is keeping them there. Pages that aren’t SEO friendly and complicated to navigate often cause potential customers to click away. Make sure that your web pages are easy and simple to navigate on all devices, making it a streamlined process for your visitors to find the information or products they need from you. 

SEO and web designing both work hand in hand to support each other. When marketing your business it’s vital to use every opportunity to implement SEO where possible. This helps to expand your customer base and even reach new audiences.

If you are looking for an introduction to SEO or are struggling to implement SEO practices across your site, do not hesitate to contact the team here at Digital Next. Our SEO experts are available to support you. 

Go Back to the Blog
More Posts like this..
Digital Next announces release of a second book outlining the digital landscape after Brexit
Supporting the Future Generation @ Digital Next
HUGE News for Digital Next as we retain our Google Premier Partnership for 2022
WordPress Video Lightbox Plugin