Is Your Website Ready for Cyber Weekend 2021?

Last year, the disruption of the COVID-19 pandemic caused a surge in eCommerce sales during the winter holiday period, particularly during Black Friday and Cyber Weekend. To prepare you for the upcoming season, we’ve put together a few tips from our SEO and eCommerce experts to get your website Cyber Monday-ready!

Prepare for mobile traffic

Any digital marketing expert will tell you that one of the most important parts of bringing customers to your online store is increasing accessibility. Most Cyber Monday purchases are made via mobile channels, so it goes without saying that unless your site is optimised for smartphone devices and can handle mobile traffic, you’ll be missing out on a huge number of potential customers. 

It’s also a good idea to run your site through a mobile compatibility test to help you diagnose any slow-loading pages so that you can make necessary changes.

Make your business stand out

With more and more eCommerce businesses cropping up over the pandemic, competition has never been fiercer. As you prepare for Cyber Weekend, take time to consider how you can catch the attention of potential customers and stand out amongst the crowd. Can you offer them an enhanced user experience or more sustainable products? Push any unique selling points forward in creative ways by using seasonal holiday messaging and dynamic, engaging copy.

Take advantage of social media

During the weeks leading up to Cyber Weekend, it’s important to utilise your company’s social media presence to its full potential. Put some time aside to create relevant content to upload regularly across all your social media platforms, including Facebook, Instagram and Twitter. Engaging, entertaining and useful content such as blog posts, articles and videos are a great way of growing your following and bringing attention to any of your upcoming Cyber Weekend or Black Friday offers.

Create a dedicated landing page

Once your customers have arrived on your site, you need to make their journey as easy as possible, so it’s a good idea to create a dedicated landing page for your Cyber Weekend promotions. Holiday shopping can be stressful at the best of times, so making it easier for customers to find gifts by creating a dedicated URL and page will give them the chance to shop leisurely and enjoy their experience.

If you’re looking for a full-service digital marketing agency that you can rely on before Cyber Weekend rolls around, get in touch with Mark, Justin or Jade from Digital Next today by giving us a call on 0800 012 2461 or sending us an email at info@digitalnext.co.uk