SEO Content Structure | Websites and Blogs

Optimising content for search engines has become a non-negotiable in digital marketing strategies. Businesses can’t expect to see their online presence grow organically without a concept of SEO friendliness in their content. However, while many understand the concept of keywords, people generally don’t grasp the vitality of solid SEO content structure early on. The way a piece of content is built has a similarly important role to its use of buzzwords. 

This blog will offer insights to web copy and blog structure, you can apply SEO for content in various forms. Best of all, these tips are the kind that will help to make you a better content writer in general!

Natural keyword integration

SEO keywords sourced from platforms like Semrush and Ahrefs are the basis of most SEO content, however, it’s vital to weave them into content seamlessly. Sloppily shoehorning keywords in will result in lesser content that can even be penalised by search engines. The terms need to be used prominently yet naturally to make the best impact. It’s also important to integrate keywords into headings and subheadings (more on that later). 

Readability is everything

Whether working on a web page or blog post, the content needs to be easily readable to maximise SEO. Proper formatting with elements like subheadings, easy-to-digest paragraphs and bullet points among others are all essential to make the reading experience as user-friendly as possible – a crucial aspect of effective SEO. 

Tips for the best blog structure for SEO

When it comes to SEO content structure for blogs specifically, several principles need to be followed, such as: 

• Categories and subheadings. Basing your blog around relevant, keyword-rich H1, H2 and H3 headings and subheadings, specific to informational categories will help search engines to understand your approach.

• Internal/external linking. Linking to other content and websites, both your own and others helps to increase user engagement and indicates importance to search engines.
• Understanding length. Blog length is important to consider concerning the nature of the content. For example, mid-range content should hit between 400-700 words, while more comprehensive pieces should range between 1,500-2,500 words. 

• Keyword variation. Along with our advice about natural integration, keywords should also be varied in blogs, focused on both shorter and long-tail keywords. It’s also important to set a focus keyword, which should be integrated throughout the content. 

Tips for SEO-friendly site structure

SEO site structure is different from blogs, with web page principles including: 

• Clear informational hierarchy. Web content needs to be structured to guide visitors through, making it clear what the purpose of the site is first and foremost before highlighting the different core elements.

• Shorter passages of prose. Web pages, other than perhaps “About Us” sections, should be driven by shorter sections of writing, split up with clear subheadings. 

• Internal linking/backlink securing. Unlike blog content, web pages should only link internally. Web pages can also boost their presence by securing backlinks on external blogs. 

Learn more about SEO content structure

These are just some of the principles of SEO content structure, without even digging deeper into the more technical aspects that similarly define search engine strategies. Like all SEO techniques, it’s the kind of thing that requires trial and error testing to truly understand it’s impacts – patience is a virtue in this space.

If you’re eager to get more insights into site structure SEO, content strategy and more of the digital marketing umbrella, visit us at Digital Next today! We’re experts in all things online,  offering looks into various related topics across our blog and in even more detail when you get in touch.