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A Health Check For Your Website
Get a comprehensive SEO audit from the experts at Digital Next today.
The world of SEO is often littered with people espousing the benefits of tailored blog content and social media connectivity strategies. Now, while these elements of SEO cannot be ignored, it’s also important to keep technical SEO in mind. However, even the mention of technical elements can be enough to scare less digitally inclined business owners away.
This blog will offer some answers to some frequently asked questions about technical SEO services, so you can better understand why this aspect is so important. It should also offer guidance on what you need to look out for from a provider.
Q: What is a technical SEO audit?
An audit is designed to illuminate the weaknesses and gaps within a website’s digital presence, highlighting elements like:
- HTML factors
- Screen loading times
- URL structure
- Mobile suitability
- Website layout
- Internal linking
- Meta data
The audit will be the guide that SEO practices will follow going forward.
Q: Why is meta data important?
Meta descriptions and titles are important for website authority and SEO ranking because the former drives Click-Through Rate (CTR), with the latter being the main headline that users see. Image alt texts and schema markups are also essential for search engine understanding.
Q: How much SEO content is necessary?
You can’t assign a magic word count when creating SEO content. The focus should always be on quality over quantity, with search engines prioritising genuinely valuable content over the proliferation of words. SEO content should be designed to answer search queries, rather than simply stuff a document full of keywords and links.
Q: Why does content need to be mobile-friendly?
Mobile-friendliness is an absolute essential in today’s digital economy. The vast majority of internet users access the web using their mobile phones. If your website/content can’t be accessed via a mobile device, you’re cutting off a massive amount of potential traffic.
Q: How to optimise page speed?
Advanced technical SEO will be able to increase your page speed, through a range of different techniques, including:
- Optimising images through resizing, compression and format changing
- Minifying code by reducing CSS, JavaScript and HTML file sizes
- Limiting and removing any unnecessary plugins
- Reducing redirects and eliminating render-blocking resources
- Reducing the server response time by using a good web host
- Employing the use of a Content Delivery Network (CDN) of localised servers
All of these technical aspects will aid pages with loading times, increasing SEO in general.
Q: Can I use AI content for SEO?
AI is being used by everyone from Facebook slop peddlers to high-level marketers, so of course, it can be used for SEO. However, you need to keep the pitfalls of AI content in mind to make sure that the work stays useful and isn’t penalised by search engines.
Seek out a good technical SEO agency
If you’re interested in enacting a technical SEO strategy, it’s time to get in touch with a good agency. Digital Next offers technical SEO services, from audits to ongoing support, along with detailed guidance so you can properly understand each step in the equation.
For more insights into SEO and more, visit our blog today.
A Health Check For Your Website
Get a comprehensive SEO audit from the experts at Digital Next today.
