What to Expect from a Managed SEO Service

SEO is on the tip of everyone’s fingertips in the 2020s, with businesses all over the world working to stake their claim on search engines. Even with the rise of SEO searching, it’s still vital to show up on Google and Bing. However, with all the different spinning plates of running a business, it can be hard to handle this sort of organic marketing strategy. Hiring a managed SEO service can make a huge difference to your impact and efficiency, but what do these offerings really entail?

This blog will share insights into what SEO management services are and the differences they could make to your business. Use it as a guide on what to look for when considering a service and knowing exactly what to expect.

It should start with an SEO audit

The first step for any SEO manager is to enact a full audit, designed to illuminate the gaps in a website’s SEO strategy and structure as is. This acts as a guide for future SEO management, with weaknesses offering actionable directions for enhancements. Audits need to be followed with specific recommendations, so you can better understand the direction the business is moving in.

An audit should be followed by a technical SEO revamp

Before more outward facing strategies begin, a managed SEO provider should update the technical SEO of the website. This technical update typically involves refining the website’s underlying code, improving loading speed, ensuring mobile responsiveness, creating a clearer and more effective site structure, strengthening internal navigation links, enhancing page information for search engines, resolving layout issues, and addressing any repeated or redundant content. Together, these improvements help establish a solid foundation for future SEO growth.

Managed SEO should then start pushing outwards

After the basic technical SEO has been applied to your website, it’s time for the more outward-facing side to come into play. This means your managed SEO provider will step into the world of content creation and link-building – two massive elements of modern SEO.

Content creation (SEO blog content)

There are over 7.5 million blogs published every day – content needs to be created to cut through the noise. The right management service will create tailored blog content, complete with SEO keyword research, proper structuring and genuinely valuable information to slowly but surely draw attention to your website/business.

Along with blog content, SEO providers should also create optimised web pages for the main meat of the website.

Link-building services & PR

Along with creating optimised, in-house blog content, your SEO manager should create PR articles that link back to your business. This will help to increase the ‘search authority’ of your business, allowing it to rank higher within search engines.

What to look for from managed SEO

If you’re ready to take a step toward managed SEO, you need to seek out a business with a strong reputation of working with brands of all kinds and sizes. A company like Digital Next is the perfect place to start. We’ve completed SEO work for everyone from local favourites to international blue-chip companies. Visit our website today to find out more of what we can do for you SEO wise.