The Business

A luxury, glamorous fashion brand that creates and manufactures unique items for special occasions and moments in life. Their attention to detail in crafting their items is remarkable and are designed to empower women.

Nadine Merabi’s evolution from international England hockey player to acclaimed fashion designer is a remarkable story. With roots in both Lebanon and Britain, she has captivated the fashion world since launching her brand in 2016. Specialising in dazzling sequins, feather accents, and chic co-ords. Merabi infuses her designs with the vibrant spirit of her Middle Eastern heritage, coupled with impeccable tailoring.

Their pieces are timeless and built from forward-thinking, conscious designs, intended to be cherished and forever-loved. Every Nadine Merabi piece is made with heart, by hand, using the finest quality materials and exceptional craftsmanship to ensure these pieces last a lifetime.

Inspired by her late father’s creativity and boldness, Nadine’s journey into fashion began amidst her sports career. Frustrated by the lack of unique, well-fitting garments in the market, she embarked on a mission to craft exquisite pieces that empower women. Armed with a £250 sewing machine and a determination to defy the norm, she started creating magic, learning sewing techniques through online tutorials.

Her breakthrough came when she was approached to dress a celebrity for the National Television Awards, garnering instant media attention. This pivotal moment caught the eye of Selfridges, catapulting her into the spotlight. Despite her modest beginnings, Nadine’s commitment to excellence propelled her brand’s rapid expansion, marking five years of unstoppable success.

The Requirement

Nadine Merabi has already achieved success and set their foundations both online and logistically across the UK, Europe and the USA.  They were now looking for expansion across Google organically to rank for keywords that would promote their products across Google’s organic search results.

www.nadinemerabi.com