The Business

Perfume Direct was a start-up ecommerce store 5 Years ago, they now sit as one of the industry’s standout online retailers of quality affordable fragrances for men and women in the UK.

Bringing you a collection of specially selected women’s discount perfumes, men’s aftershaves and both men’s and women’s gift sets at great, low and cheap prices.

With an extensive list from all the top brands it’ll be a challenge to not find something you like on their easy-to-use Shopify store.

After a change of company their newly appointed marketing manager came to us with a challenge, to be the No1 fragrance retailer in the UK.

Requirement

We spent a good amount of time initially discussing and agreeing the perfect strategy and budgets for them, finally agreeing on a synergy of scalable SEO, PPC and Paid Social Ads (Followed by Digital PR Campaigns).

From a standing start in 2018 they have gained millions of positions through the SERP’s, now have just under 20,000 P1 keywords on Google with a combined monthly organic search volume of over 9 Million.

This without doubt makes them “ONE” of the top fragrance retailers in the UK today.

If you ever need to find them (like hundreds of thousands of people do each month), just head to Google and type in “Cheap Perfume” or “Cheap Aftershave” you’ll find them hanging around that No 1 spot.

 We’re extremely proud to have them as our client.

www.perfumedirect.com