The Business

Qantas was originally Registered as Queensland and Northern Territory Aerial Services Limited (QANTAS).

Qantas is widely known as one of the world’s leading long haul/distance airlines and is certainly one of the strongest brands in Australia.

In more recent years Qantas have expanded their brand into offerings such as Qantas Travel, Shopping, Loyalty, Wine & Home Loans.

Challenge

Qantas wanted to grow their organic traffic across all major search engines in particular. They knew they had to dramatically improve the quality of their backlink profile.

Flights and all of the keywords they wanted to rank for are extremely competitive and they would required an enterprise and comprehensive backlink acquisition program.

Solution

Digital Next delivered 30-40 back links per month of various specifications from outreach, author bio’s and curated links.

We got them featured in major press like the Canberra Times, Sydney Chic and the Surf Coast Times.

Results

Since 2021 we have been delivering this service for them, getting them ranked for 828,00 additional keywords, year on year.