Sigma 3 Kitchens, established in 1975, is a family-run UK company specialising in luxury kitchen and wardrobe design. Known for their innovative and high-quality cabinetry, Sigma 3 offers over 400 kitchen styles and 14,000 cabinet configurations. They focus on creating bespoke kitchens tailored to individual lifestyles and budgets, manufactured in their state-of-the-art facility in South Wales.

Challenge

When Sigma 3 initially came on board, they were disenchanted with PPC advertising due to their previous agency’s failure to meet expectations. Our main goals were to generate leads through brochure requests and website visits for sales team engagement. Additionally, we aimed to reduce the cost per lead to enhance the profitability of their products.

Solution

We initiated our solution by conducting a thorough audit of their AdWords account, pinpointing the areas with the highest costs and the lowest return on investment. Additionally, we meticulously reviewed their campaigns to uncover underutilised opportunities, aiming to meet their target cost per lead.

Result

As a result of our endeavors, we doubled the number of conversions in the first 12 months and achieved a remarkable 220% reduction in the cost per lead—exceeding the client’s expectations by half. Moreover, we maintained consistent website traffic without any increase in their expenditure. We are now working with Sigma 3 kitchens across many paid channels for the past 8 years and still bringing quality leads and paving the way for them to expand into another production facility.

www.sigma3.co.uk