Veriphy is a UK-based company offering comprehensive compliance solutions since 2007. They specialise in Anti-Money Laundering (AML) checks, people and company screening, and compliance automation. Their platform provides secure, intuitive, and on-demand access to a suite of checks designed to ensure robust compliance for businesses across various sectors. Veriphy emphasizes flexibility, transparent pricing, and user-friendly interfaces, serving over 15,000 professionals.

Challenge

When Veriphy came on board, their Google ads account was blocked by Google and they could not advertise their services on Google. They had approached several agencies and no one was able to get the account approved with Google. Secondly they wanted to generate leads as their sales team were not getting many inbound leads.

Solution

We worked very closely with Google over a 3 month period to find the issues and resolve them one at a time. We also began our solution by performing a thorough keyword research, identifying the various segments of customers who use AML solutions and targeting them. Furthermore, we carefully examined their campaigns to discover untapped opportunities such as Performance Max campaigns, all with the goal of meeting their target cost per lead and the total number of leads generated.

Results

The Google Ads account was approved and has been running smoothly for the past two years. During this time, we increased lead volume by over 52% and significantly improved lead quality, which boosted the number of conversions. Due to the success of these campaigns, we have been entrusted with additional Google Ads projects within the Davies Group.