A digital marketing strategy is one of the most important aspects of a business’s overall strategy, regardless of their size. However,  it’s especially true for small companies who want to succeed and grow. There are some very helpful areas of online marketing that should be of particular interest to a small business, even if you only have a small budget to play with.

Local SEO

For smaller businesses who work within a particular region of the country, harnessing the power of local SEO has never been more important. This allows you to promote your products or service to local customers, at the time they are looking for them.

Local searches on Google have been on the up for some time now; searches that include phrases like ‘near me’, which connects customers to businesses around them quickly and easily. By making sure you have local SEO strategies in place, you can become more visible to customers in your area.

Optimise resources such as your Google My Business page, as well as making sure contact information is readily available on your website. Work with online directories to make sure your business is listed properly too; you’d be surprised how many customers find you through these digital methods.

Social media

The likes of Facebook and Twitter have opened up a huge amount of opportunity for businesses, offering even more advertising space and a way for you to connect with your audience. Offering an enhanced level of customer service and interaction with those asking about your business, social media is a platform that lets you nurture your brand further.

What’s more, social media ads allow you to target your audience specifically to help you achieve even better results. Make sure you choose the right platform for your business; with many different ones to choose from, tailor your channels to suit your company. For instance, if you sell very visual products, consider utilising Instagram instead of the more obvious networks.

Mobile web design

Making sure your website is responsive and optimised for mobile devices is a necessity in this day and age. Smartphones and tablets have now overtaken desktop PCs when it comes to searching online, and not having a design that suits this trend could mean you lose customers.

Ensuring the speed of your website is up and user experience is flawless, making sure you have a flawless web design for both mobile and desktop is an important part of making sales.

PPC strategies

Even with a small budget, PPC can pay off for small businesses. Implementing PPC strategies can provide a great ROI, allowing you to target specifically to your audience. It gives you measurable results that can help you to achieve brand awareness, bring in local customers and match your budget.

Remarketing is a particularly clever strategy, which involves advertising to customers who have already interacted with your digital business in the past. This can encourage them to return and finish their purchase, or to come back and buy something else from you.

If you’re interested in finding effective ways to boost your business via digital marketing, get in touch with us today to see how we can help with your digital marketing strategy.

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