Having an Outreach strategy can increase your brand’s exposure, through working with key influencers and industry publications. Outreach and Link Building are beneficial ways of getting your brand noticed, as well as having a direct impact on your overall digital strategy.
Making sure you have an Outreach strategy is a key part of your digital marketing. Likes and shares are helpful, but knowing that other people in your industry are talking about you can provide a huge boost too.
At Digital Next, we carry out in depth research to find the big dogs in your industry, as well as where they’re linking to and who they’re working with. We reach out to key influencers, build relationships and strategise your content to tie in with their interests as well as your readers’ interests. This means there is a higher chance of your content being seen and shared by them, working wonders for your brand’s reputation. Working on Link Building projects like this, we’re able to increase the exposure of your business.
Best of all, when big trustworthy sites link to your site content, Google is more likely to reward you with a higher ranking on the search pages. Win-win!
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Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.