3 Min Read
With its initial launch across the business-oriented social networking site in 2014, LinkedIn Pulse has slowly built up more and more steam as thought-leaders and persons of influence use the publishing platform to its optimum – namely to promote an authoritative message to connections and followers.
Pulse was originally an independent publishing platform founded in 2010 by Akshay Kothari and Ankit Gupta while they were still students at Stanford University. The service initially started out as an iPad app but quickly developed a massive following prior to LinkedIn purchasing the platform for $90 million in 2013, with Deep Nishar, LinkedIn’s SVP of Products and User Experience, stating that the acquisition of Pulse was to “be the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content.”
Since that time LinkedIn Pulse has become the de-facto app for professionals to find and read relevant content from trusted sources, bloggers and influencers, and in late 2014 the publishing platform was opened up to all its members so that everyone could publish articles.
So how does this benefit your business? And what concerns does it raise for digital marketing in 2016? Find out what we think are some of the benefits and drawbacks of LinkedIn Pulse:
When it comes to digital marketing, it makes sense to get your content in front of many eyes as possible. This is LinkedIn Pulse’s coup de grace, but there are other benefits of using the platform:
‘What drawbacks?!’ you may be asking after reading through the above but, while there aren’t many, the potential drawbacks are noticeable.
Have you seen any other benefits or drawbacks to using LinkedIn Pulse for enhancing your digital marketing offering? We’d love to hear your thoughts as this publishing platform continues to grow.