3 Min Read
Everyone has an opinion. And one of the great things about the internet is it gives people the chance to air their own thoughts and feelings, unfiltered, for all the world to see.
Gone are the days where you would blindly wander into a shop after seeing an advert on the TV for the latest product only for it to turn out to be a colossal disappointment, as reviews, videos and opinions on message boards allow you to thoroughly research anything you’re interested in purchasing.
Whereas sites such as TripAdvisor and Amazon have been plagued by fake, strange, or negative reviews that can be both inane and hilarious, and individual companies have been famous for censoring negative comments on their sites, aggregate websites such as Trustpilot provide the kind of genuine and, well, trust worthy, platform that ensures transparency and contribution.
So what benefits can Trustpilot bring to you? Whether you’re a consumer or a business, there are a variety of reasons to get on-board with the service.
Consumer reviews allow consumers to make informed and smart choices when they’re shopping online – all reviews are open to the public and they are encouraged to share their thoughts, opinions, and experiences about everything from the service to the product they’ve bought to the checkout process.
This transparency ensures that reviews are legitimate and this helps to not only build credibility, popularity and reputation of a company but signpost that they can be trusted, benefiting everyone in the buying and selling process.
At its heart, Trustpilot is a review platform that is made by you and for you. By allowing you to share your buying experiences online it lets you contribute to a much better shopping experience as companies take notice of any negatives in your buying experience and can work towards addressing the kinks and improving their service. According to Econsultancy, customer reviews are 12 times more trusted than manufacturer descriptions and can result in an 18% increase in sales.
When it comes to ecommerce, reviews, more specifically good reviews, are just as important to brands as any sale as they live and die by their reputation online. Trustpilot allows these brands to showcase their reputation to grow their business, drive traffic to their sites by increasing their presence and trustability online, as well as gain and retain customers.
What’s more the service is built specifically to work with the tools your site is built with – whether it’s Shopify, Magento, or MailChimp.
When it comes to online search, whether organic or paid, it’s the visual that stands out. Adding your Trustpilot star rating to your Google, Bing and Yahoo campaigns can not only raise your quality score but ensure that cost-per-click on ads is lower while click through rates increase.
Product reviews are SEO rich, meaning that customers who are actively reviewing your products or their shopping experience are generating fresh and relevant content for your business day after day, peppering your website with hundreds of rich keywords. This means that all manner of search engine results can end up leading to your site, casting the net far and wide in driving potential customers to your website.
With web design as a central service of our business, we share the same beliefs as Trustpilot – that the shopping experience should be smooth, open, and customer focused because, at the end of the day, the customer voice is king.
This is why we’ve teamed up with Trustpilot and why we want to extend the service to you. If you’re interested in taking advantage of our exclusive welcome offer, get in touch today.
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