2 Min Read
It doesn’t matter if your business operates online or offline, without the trust and confidence of your customers, you can never hope to truly flourish and achieve your goals. As trust increases, so will your sales, it’s as simple as that!
The internet has given customers access to a wider range of options than ever before when shopping, so if you want customers to keep coming back to your shop, you need to do whatever you can to inspire their loyalty. Well, Google has come to the rescue once again, with its “Google Certified Shops” scheme.
If you’re shopping online and come across a retailer you haven’t heard of, it’s perfectly natural to be slightly cautious and maybe even sceptical of whether you can trust them. Google introduced the Google Certified Shops programme as a way to shine a light on some of the most reliable, trustworthy e-commerce websites around, making it easier for people to shop with confidence online.
Qualifying e-commerce retailers can display a Google Certified Shops badge on their site, which acts as a badge of honour of sorts, letting any visitors know that they can trust and rely on that store. When hovering over the badge, viewers will also see a range of useful information about the shop, including performance metrics and details about free purchase protection from Google.
Google is a brand name which is well known and trusted by people all around the world. Having their badge of honour on your website will have an instant effect on the opinions of those visiting your site – “Well, if Google trusts them, they must be a trustworthy retailer!”
The Google Certified Shops scheme benefits customers by highlighting trustworthy e-commerce retailers, but what about the retailers themselves, what benefits can they see from this? Why should they be pursuing approval from Google?
As we already mentioned, having a Google Certified Shops badge on your e-commerce site acts as a badge of honour, helping to build a feeling of trust around your brand. This, in turn, can lead to an increase in your conversions and sales, as well as an increase in the size of orders placed.
As well as helping to convert more visitors on your website, being a Google Certified Shop could also help increase the amount of traffic your website receives. The mark of authority given by the certified badge could help improve click-through rates on any paid search listings, as well as attracting customers who use Google Shopping.
The program is free to join, providing your e-commerce site can meet all of the relevant criteria set by Google. And with such an impressive list of potential benefits, why wouldn’t a business want to apply and try to increase their brand confidence?
Forgot your password?
Lost your password? Please enter your email address. You will receive mail with link to set new password.
Back to login