4 Min Read
There has been a noticeable shift in traditional agency offerings since our entrance into the SEO market in 2009.
Since 2009, we have evolved from being an expert SEO provider into an international powerhouse agency, after acquiring other website development and marketing agencies. We then focused on headhunting some of the best talent in areas such as Google Ads and paid social, resulting in our agency now being backed by the Google Premier Partner certification, and Facebook Marketing partner accreditations.
The digital marketing industry began with a number of full-service agencies, but over the last decade, more specialist agencies who focus on one discipline have become more prevalent. This has meant it has become increasingly difficult to find full-service agencies; except when it comes to us. Digital Next offers a 360-degree style service to a range of clients who want to collaborate in order to reach their business goals.
As a multi-disciplinary agency, Digital Next is a real prospect for businesses who have had to go through the process of dealing with multiple specialist agencies. We aim to work in partnership with you for the long haul, so you can think of us as an extension to your own team.
You can lean on us as we offer guidance on the critical aspects of your online business. We like to offer our expertise in collaboration with you for key decision-making, strategy definition and major digital choices. In many cases, we sit on the board of some large scale companies with CFO and CEOs taking our guidance. Our work is fundamental to their future success, especially in this fast-evolving digital landscape.
This way of working is beginning to appeal to single service agencies, but many do not have the resource or skills to do so effectively. This is what makes Digital Next stand out, as we are able to advise and act on all areas of digital marketing.
‘Strategy’ has become the all-important concept in the digital world, and it has become core to every service we offer; that’s why you can realise your potential in working with us closely.
Offering strategy as a service begins with a process of discovery. This is what kicks off a digital project like producing a marketing campaign; bringing together the major stakeholders and developing a clearly-defined plan of a project’s ultimate goals and how they will be achieved.
This process of discovery is not a new concept; in times gone by it would be merely a phase of digital projects, while today it is a standalone service in itself.
The business world has come to recognise the importance of the discovery process. It should take place before the project is launched, and it should invite everyone involved to take that full 360-degree view of strategy and business objectives.
The digital world is growing at pace, and businesses are clamouring to push for success at every available opportunity. Most board members and senior leadership don’t possess specialist digital knowledge, so they need to hire experts with the skills to guide the digital strategy and provide access to a range of digital prospects.
It doesn’t matter whether you’re a start-up needing an effective strategy to attain funding, or an international corporation needing to involve stakeholders in a planning process. In any case, a self-contained process of discovery can make all the difference. At this stage, an agency can develop a strong understanding of a business’ objectives, define realistic budgets and timelines, and ensure clients get maximum ROI on every front.
Digital projects must be approached from a holistic perspective. It takes more than an impressive website to deliver a quality digital experience. Every part of a company’s digital footprint must be effective, and all must work together to achieve the best results.
By partnering with Digital Next, companies are taking a ‘Digital First’ approach. You can lean on us for advice on the latest trends and innovative improvements for your end-user experience.
This can only be achieved by inspecting all digital aspects, including:
Only a true full-service digital agency like Digital Next can handle all of those factors, and they will be covered in a complete discovery process. We can advise on all these fronts, and more. for a truly holistic approach to your digital strategy.
10 years ago, a web design agency would have taken on a website project focused entirely on building an expensive website, with no thought for the wider digital presence. This would leave no budget for supporting activities, and in the modern market, it would fail to deliver a quality digital experience for the end-user.
When you need support in building a comprehensive digital presence, this can be achieved by partnering with an expert full-service digital agency.
Digital Next will take the time to get to know your business, and advise on building every element of your digital strategy for a fully-fledged, effective digital footprint. Get in touch today to find out more.
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