3 Min Read
It’s a difficult time for businesses, with many companies having to put staff on furlough and even unpaid leave. Small and independent businesses in particular are having a hard time learning to adapt to the current climate. If your business is experiencing disruption due to Covid-19, we may be able to help you.
While marketing budgets may not seem so important during the global outbreak, it’s key that you’re able to maintain some normality. It’s also important that you’re able to keep in touch with your customers during this challenging time. As so many people around the world are now at home almost 24/7, the internet has never been more instrumental in providing information and services.
However, doing this costs money and we appreciate that money probably isn’t moving as freely as it was a month ago. This is where internet giants Google and Facebook have stepped in.
Small businesses make up a huge percentage of of the world’s economy and they truly are the backbone of many communities. With that in mind, Google and Facebook are offering help for small and medium businesses to keep workforces strong and cover operational costs.
This could be a lifeline for businesses, and even a little financial support could go a long way. In times where businesses could be facing closure and declining revenue, aid from global technology companies could provide that extra boost.
Google want to help alleviate some of the cost involved in keeping in touch with your customers through successful Google Ads campaigns. They are giving SMEs around the world $340 million in ad credits, which can be used until the end of 2020. The credits will work across Google Ads platforms including Search, Display and YouTube.
The ad credits are available to small and medium businesses who have had active accounts since the beginning of 2019, as long they advertise directly with Google or through partners. Those who are eligible may start to see a credit notification appear in their account in the coming months.
This support from Google can ensure your Google Ads strategies can continue and minimise the disruption to your business at this already difficult time.
Facebook for Business has launched a similar programme to ensure businesses can maintain some level of normality and keep your online presence active. Facebook has launched a Small Business Grants programme, offering $100 million in cash grants and ad credits.
This grant programme is being offered to around 30,000 eligible small businesses in over 30 countries. This could help your business with a number of aspects for your digital marketing efforts, subsidising the cost of online advertising.
The programme is still being finalised, with applications opening in the coming weeks. At a time when social media is playing a part in keeping people entertained and engaged, this could be a game changing offering for your business.
At Digital Next, we can help you get the most out of your ad spend, no matter how big or small your budget might be. Our team includes experts who have previously worked at Google, which means we can provide industry expertise and offer the right advice for your business.
What’s more, we are a Google Premier Partner, which means we have official certifications and the latest product knowledge all geared towards benefitting you.
So, don’t struggle through the Covid-19 crisis alone. If you’re a small or medium business looking for some additional support to keep your digital marketing campaigns going, get in touch with us today. Our team are working from home and are ready for a chat, either over the phone or by email!
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