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The planning, organisation and execution of a marketing strategy is not always such a straightforward process. However, there are literally tons of creative marketing tips to explore in order to generate more business for your company, without blowing up your entire marketing strategy.
Well, in this blog we have combined a list of marketing tips and ideas full of strategies that we have previously executed for ourselves or our clients for you to take note from. The marketing campaigns have been used to generate inbound leads and are taken from past techniques implemented in-house here at Digital Next.
Winter is slowly approaching, which can only mean one thing… There are only 20 weeks left before the big man comes down your chimney! This is the BIGGEST season for both shoppers and retail stores, which makes it a critical time to up your marketing game and stand out against your competitors during the holidays.
Ensure your marketing efforts are on the mark this winter, particularly paying attention to huge retail dates such as Black Friday.
A brand who did this well in 2015 was O2 who went all in claiming “no price is safe” on Black Friday. The brand sold devices such as the HTC One M9, Samsung Galaxy S6 and Galaxy Tab S2 for as little as £1!
This could generate more traffic to your site just in time for Winter. The below marketing tips will help you optimise your online presence by focusing on the latest trends in online shopping.
Homepage links may seem common knowledge to most, but it’s still a common omission from a lot of websites and it can be detrimental the overall experience of your customers.
It’s very important to ensure your homepage has links to product categories, and all deeper layers to your website. You should also be regularly creating content that caters to relevant keywords and is based around your products/services.
You should also ensure that each page has a unique page title that is 70 characters or less, and a meta description that’s 150 words or less; which basically outlines to Google what keyword you want the page to rank for.
The dreaded three words: ‘out-of-stock’… We all fear seeing this when we’re trying to add products to our basket.
Instead of losing custom, add functionality by encouraging shoppers to submit their data. This can allow the user to be alerted when the items are back in stock.
If customers know they’ll eventually be able to get the item from you, it mitigates the possibility of losing them to the competition. You can also try suggesting similar items that are in stock to demonstrate that you’re business still remains able to understand and meet the needs of the customer.
Urban Outfitters automatically sends this email to users when they request to unsubscribe from their emails. The purpose of this automated email is a last-ditch effort to convince recipients not to unsubscribe. To appeal to their young adult target audience, this email creatively plays on the idea of a salvaging a relationship.
This was an excellent method of engaging with their customers to show how valued they are to their business, and that they’re in touch with their target audience through means that they can relate to – on multiple levels.
Becoming a Google Trusted Store can help customers to recognise that you are both trusted and safe to shop with, but it’ll also help to increase the exposure of your brand.
Take the necessary steps to meet the correct requirements to do this; once you meet the criteria, you are given a badge that appears on Google Shopping.
This could also have a positive impact on your search rankings on Google in the future, as more and more alterations to the search listings become display oriented.
Carrying out regular audits on your online store can help to identify places where you can improve the buyer journey.
Auditing your site can help to determine amends and changes to your current customer journey; starting with click through and bounce rates, to testing different landing pages in order to gauge with tweaks might improve results.
An ‘Items You Might Like’ section could encourage users to browse for longer on your website; adding photos or other relevant items to each product landing page could provide that item the customer may eventually choose to add to their basket.
When it comes to your website, there are tons of ways you are able to utilise, test and optimise your web pages to generate more, relevant traffic. Below are some tips to drive more online traffic to your business.
Test pop-ups on your website with special offers; there’s so many different types of pop-ups you’re able to utilise on your online store. Some of my personal favourites are:
After the Mobile-geddon release in April 2015, Google made it clear anyone without a mobile optimised website would not reap the benefits of mobile optimised search in the future.
Google released a mobile-friendly test which means you’re able to ensure your website is Google-friendly.
Consider starting a triggered email campaign that asks your past customers, who value your business, for online reviews.
This can work well in order to spark trust amongst your new audience, and is also a great way to enhance SEO. We advise Google Reviews and Trustpilot as great review tools.
A/B testing, a.k.a split testing, is comparing two versions of a web page or email campaign to see which one performs better.
The aim is to identify changes that increase the chance of what you want to happen, to happen!
A big part of utilising your website is by ensuring you have the right CTAs (Call to actions) to help speed up and guide a user on its journey by providing them with targeted and relevant content by their stage in the buying cycle.
A great example of a website with compelling CTA’s is Evernote.
The design on Evernote’s website makes it super simple for users to see quick benefits of using the app and how to actually sign up to use it.
Plus, the green color of the main and secondary CTA buttons is the same green as the headline and the Evernote logo, all of which jump off the page.
You should already know the true value of using social media to expand your reach.
Keeping up with trends and constant changes within the social realm is incredibly important; it’s not enough to just follow the same old rules and tactics.
Below we have noted some tips and promotional tips for you to execute as part of your winter campaign.
We all read how video is the next BIG thing on everyone’s mind, and how it’s here to stay.
Once such benefit of video advertising, specifically on Facebook, is you don’t necessarily need to have a strong presence.
Facebook’s livestream is still a new concept which many brands aren’t utilising. Try using it, as Facebook’s algorithm ranks these higher than regular content!
Partnering with social media influencers, such as bloggers, celebrities and users with a excessive social media following can work wonders integrated into a social media campaign.
When it comes to making purchasing decisions, users look for endorsements on products from influencers and it’s great to generate that organic reach.
There’s a wide range of different re-targeting campaigns that can leverage reach on your best performing offers and best selling products.
The tips we have given only scratch the surface of what ideas can be implemented as part of your seasonal campaigns.
If you’re looking for even more, in-depth marketing tips and ideas, take a look at our Digital Next blog.