Here at Digital Next, when it comes to web design and development our process is clear. It’s crucial that we understand our client’s businesses and their internal operations, before deploying a bespoke solution to heighten their online performance and presence.

Background about Gorvins

Recently crowned Law Firm of the Year at the City of Manchester Business Awards, Gorvins Solicitors is a regional, full service law firm based in Stockport with roots that can be traced back over 150 years. With 16 partners and over 100 staff, Gorvins specialist legal teams offer an array of legal disciplines to a diverse portfolio of clients from blue chip organisations and SME’s to private individuals and regulatory bodies.

What were Gorvins looking for?

Upon evaluation of Gorvins website requirements, we understood that Gorvins were looking to primarily improve user flow and experience to increase the number of qualified enquiries. Additionally, the new site will be used as a reference point to showcase their services when liaising with potential clients, so by simplifying the website structure Gorvins team are offered full control of day-to-day management. Before progressing, we identified the overall objectives that Gorvins are looking to achieve from their new website:

  • Gorvins brand promotion and lead generation
  • A fresh, clean and fully-responsive design, consistent with current branding
  • Usability improvements for mobile devices
  • Provide a visual representation of all Gorvins social media channels
  • New website platform for multimedia integration and user-friendly management

How did Digital Next help?

As mentioned above, when Gorvins came to us they were looking for an improved look and feel to their current site, with an emphasis on user experience and ability to integrate with all marketing channels. In addition to this, Gorvins were also looking for a user-friendly system that enables their team to manage their website with simplicity and ease. As such, Gorvins new website included the following features and functionality:

  • Advanced Contact Forms – Providing the ability to create forms that store enquiries into a database system allowing more control of the companies inbound data.
  • Newsletter Integration – Enabling customers to sign up to Gorvins regular newsletter which is controlled via a 3rd party supplier with no manual work needed.
  • Live Chat – Offering customers the opportunity to chat to a Gorvins representative through the new website.
  • World Pay Integration – Enabling customers to make payments owed to Gorvins for their legal services.
  • Fully Responsive Website – Offering customers a seamless experience no matter the device.
  • Improved Website Structure and Navigation – To improve the user flow for customers throughout the site and offer ease-of-use to the Gorvins team.
  • SSL Certificate integration – To maximise security and encrypt all data transfers between the website, server and user.

Head of Marketing at Gorvins, Paul Longmire:

“Our website and social media platforms are one of the most important sources of work for Gorvins. We wanted to make our online platforms more accessible to existing and potential clients whilst keeping ahead of the ever-changing digital market.”

Adam Ramsden, Head of Digital at Digital Next, went on to say:

“Working with the Gorvins’ team was a great experience for all involved, and their new website is a far better representation of their brand and expertise. For us, this was by far the best legal project we’ve worked on to date and are really happy with the completed project.”

Support and Maintenance

Gorvins decision making was also looking at a long term digital partner to support their growing digital presence, offering the right support package was key for Gorvins team to know they can lean on us when they need. The support and maintenance package provided to Gorvins will also help to ensure that, should the site ever go down for any reason, we can restore it with minimal downtime.

In addition to this, this support package extends to implementing improvements to key marketing landing pages or features that are geared towards heightening user experience.

Summary

When Gorvins came to us, their old site didn’t truly represent the strides that the company has made since last consulting an agency regarding web design. However, with our help, we’ve been able to deliver a stunning, responsive website with branding that epitomises what Gorvins Solicitors are all about and will help take them to the next level online. Not only that, but with us as their digital partner, they know that we’re by their side throughout their journey and always on hand to guide them on the path to online success!

Go Back to the Blog

Did you find out everything you wanted to know?
If not, get in touch to find out more!

More Posts like this..
The Power of Social Media Influencers
Google Chrome Update Brands Non-HTTPS Sites As ‘Not Secure’
WordPress Video Lightbox Plugin