In recent times, social media has gone from being at the height of internet usage, to declining in use thanks to changes in user experience and potentially even just users growing up and leaving social networks behind. Together with the rise in fake news and data breaches that have hit the headlines, it might appear as though the public are falling out of love with the likes of Facebook and Twitter. Research has revealed that Facebook users spent 5% less time on the site so far this year, compared to the same period in 2017.

However, despite a decline in popularity, it’s important to remember that social media marketing is still a crucial part of your online strategy. If social media is already an integral part of your business, it’s important to keep up with your followers and the type of social posts they’re looking for. Don’t get too caught up with the latest Facebook update or Twitter algorithm, which can take the attention away from what matters; your audience.

In an era where “anti social media” is becoming a more recognised phrase, how do you still come out on top?

Writing genuine content

Fake news has spread like wildfire in recent months, and many savvy users of social networks are moving away from the likes of Facebook or Twitter because of this. If users don’t trust or believe the content they are reading, you’ll lose them very quickly. Whether it’s images that have been Photoshopped, or a news story containing false information, users no longer want to consume content that isn’t 100% genuine.

When posting on social media sites, you must make sure there is an element of transparency, especially when it comes to advertising your business. Make sure everything you post is useful, interesting and true if you want to continue capturing the attention of your audience.

Working with trusted brands

It can be difficult for a brand to bounce back from a piece of bad marketing or an advertisement that has backfired. If you’re hoping to work with other brands to advertise your own, make sure it is a reputable and trusted company that can help to boost a positive customer perception.

If you’re partaking in paid social advertising and want to take advantage of online influencers or partnerships, make sure they are a trusted name. When you trust your own adverts, so will your followers.

Look out for new trends

While you shouldn’t be too caught up in platform updates, you should make sure you’re aware of any user trends. Instagram is currently having its moment in the spotlight, so if your brand can utilise the visual platform in any way, then you should. After all, it simply serves as another way to reach your audience in the most relatable way. Keep your eye out for social media platforms that are becoming more popular, and which are subsiding, in order to get the most out of your social media marketing strategies.

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