2 Min Read
In 2012 Google released what was originally known as the “”webspam algorithm””. The impact this update had on the SEO world was large enough for Google to officially name the update “”Penguin””. The idea of the Penguin update was to effectively de-rank any sites that violated Google’s webmaster guidelines. This included sites that used any manipulative techniques to improve their rankings. What this also meant was that many innocent sites, that appeared manipulative to Google, lost their high positions in search. The techniques that got many sites demoted is known within the industry as “”black hat””, this includes techniques such as keyword stuffing, link schemes, duplicate content and cloaking. If you were hit by the Penguin updates or you simply want to boost your rankings, here is a guide of what to do and what not to do: Stop:
Every year search engines are becoming more advanced. Penguin will by no means be the last update to alter search results. If you own or run a website, you must focus on longevity and brand, just as much as ranking your website.
The important thing to realise about all of Google’s updates is who they benefit, they always benefit the user.
When releasing content or building any type of website you must make this your primary objective. A site that offers quality information to its users will constantly rank higher than sites that simply try to please or manipulate the search engines.
Forgot your password?
Lost your password? Please enter your email address. You will receive mail with link to set new password.
Back to login