A content audit is an incredibly helpful way of making sure your content is performing well and doing its job, both for SEO purposes as well as the users of your website. If you want your website to improve, or even continue doing well, it’s important to carry out regular content audits to check over everything and rectify any problems. With the right knowledge, it can be a very rewarding and efficient task for the benefit of your business!

Why should you conduct a content audit?

High quality content is a huge aspect of your website; it underpins your entire digital strategy, from your blogs to your social media copy. Not only does it make sure Google recognises your site for the right reasons, content is also vital for keeping your audience engaged.

Ensuring your business stands out from the crowd, as well as boosting SEO rankings along the way, having quality content on your website is a must-have. Checking that content remains relevant and interesting is an important aspect of keeping your website on the first few pages of Google’s search results.

Whether it’s a blog post that is now outdated and needs updating, or content that needs removing from the site altogether, a content audit can cleanse your website and help to gain opportunities for your business. A big part of this involves removing low-quality content from your website, which you could be penalised for.

Benefits of a content audit 

Carrying out a content audit can uncover a multitude of opportunities. One of the biggest is to determine any problems with your current content strategy, such as broken links or accessibility of the blog. It can also help you to identify gaps in your website where new content needs to be created.  Thin content is often bypassed, so it’s crucial to get relevant information on every page; both for your users and for Google.

A content audit can also uncover areas of content that can be repurposed and updated. Is there somewhere you can add more value to? For example, a web page may need more information adding to make sure that visitors understand exactly what they’re looking at. Making sure pages are optimised properly can encourage user loyalty, usability and even help with your SEO efforts.

If you want to go a step further, take a look at metrics such as bounce rate, time on page and page views to determine which areas of content are performing well and which aren’t doing so well. This can help you to edit content accordingly to what your audience likes, which will naturally result in a better perception of your business.

If you’re interested in a content audit, or perhaps need a hand with your wider content marketing strategy, contact us today and let us guide you to success.

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