We all know that video is one of THE most engaging formats across Facebook and Instagram. You might think that you need to own a DSLR camera or some expensive, fancy equipment to create video content for social media but in reality, all you need is your phone and a couple of apps.

Key ways to use videos for Instagram and Facebook

1. Announcements

Videos are a great way to announce something special or drum up excitement for a new product or service. Beauty brands like Fenty Beauty often share visual content in this way on their stories and feed, to let people know about a re-stock or new product launches.

2. Tutorials

Videos are also great for sharing how-to’s and tutorials.  An example of this is Everywhere_DIY. They upload regular short videos on how to create things at home, showcasing products that people are likely to have something at home or products that are easily attainable to make it easy for viewers to re-create it.

3. GIFs

To catch the attention of your followers, an easy way to do it is by using GIFs! These are short videos that usually have 2 – 5 different frames to repeat.

These are just a few ways that business can use video on Instagram and Facebook to increase engagement and gain more followers. Of course, it’s not as easy as shooting a quick video and uploading. Instagram and Facebook are different platforms and it’s always important to optimise for each.

Types of video marketing on social media

Video is a huge part of digital marketing now, and it can be used in many different ways. You might want to consider the other types of video that can be used to market your brand on platforms like Facebook or Instagram.

Product videos

This is for the purpose of selling a product, or highlighting its benefits to your followers. It’s a great way of advertising without customers even having to visit your website. You can either showcase a new release, or upload something that shows your customers how they could get the most out of your products.

UGC videos

User-generated content can be incredibly beneficial to your brand, and by encouraging your followers to create their own video content, you’re able to up your engagement and interact with your follower base in the best possible way.

Live video

Live video is a marketing strategy in itself, but it’s worth thinking about if you’re hoping to create your brand personality and show a behind-the-scenes snippet of your company and the faces behind it!

How to optimise your videos

1. Optimise for mobile
Instagram is almost a purely mobile app and Facebook is nearly always accessed through users’ phones. So, it’s important to optimise your video for mobile.

2. Use captions to capture user’s attention
Facebook and Instagram are designed to allow users to watch videos without sound. In fact, 85% of Facebook videos are watched without sound, so it’s important to include captions or text if you’re posting to Facebook.

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