Building a strong and successful website takes a lot of time and work, from a slick, mobile friendly design to secure, trustworthy hosting. An extremely important aspect is link building, which search engines such as Google and Bing use to determine their rankings. Increasing the number of high-quality links to your website in turn increases your website’s rankings. Focusing on acquiring these links should be near the top of your website to-do-list in 2018!

Today, we’ll explore how a strong link building campaign can impact your website and why you should be focusing your efforts towards it.


Effective content creation alongside your link building can help you spread the word about your brand and establish you as an authoritative figure within your industry. Creating pieces of content that publishes industry-related data, such as a white paper or infographic, that is then used within an outreach strategy shows that your brand knows what it’s talking about. As this is shared through social media and linked through a high-quality, industry-related website, it builds trust and authority, essential to rising through search engine rankings. Over time this will result in an increase in customer enquiries and your brand will be at the front of the minds of potential clients.

A study conducted by Ascend2 in 2016 found that “content creation was seen as the most effective (57%) and the most difficult (48%)” part of link building, indicating that it requires a high level of investment; but is worth it when compared to other forms of SEO tactics.


At the end of the day, traffic is the main aim of any website; whether it be a bespoke eCommerce website or a blog, you need people visiting. Link building and outreach is essential to increased and sustained traffic.

Referral traffic from a first-class, industry-related website is the most lucrative, as visitors are more than likely very interested in what you have to offer, whether it be a service, a product or your opinion. It’s not all about the numbers either; a small stream of visitors from a specialised, high-quality website relevant to your industry is much more valuable than a larger number from a cheap, low-quality one, as the audience will be much more passionate about what you have to say. Try to stay clear of tempting offers that seem too good to be true; they usually are. If your budget allows, aim for high metric, relevant websites and you’ll see the difference month to month.

Building Contacts

While link building and conducting outreach, you’re involved with a variety of websites and businesses within your industry and sector. Building long-term relationships and contacts makes your website a trusted and respected source within the industry. Google rates this highly when it comes to rankings, so it’s something to keep in mind when link building; it’s not always just about the link itself.

Link building and outreach comes down to relationships and communication. You’ll find that when you start speaking to the right people, your website will benefit much more rather than focusing on purely link generation.

These are just a few examples of why link building is highly important for any website’s SEO campaign. Without it, you’ll be severely hampering your website and how it’s perceived by search engines.

Get in touch with us today! At Digital Next we’re determined to provide efficient and rewarding link building campaigns that’ll invigorate your website.

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