Having an integrated digital strategy is one of the most important things you should be investing in this year, but why is Email Marketing such an invaluable part of this strategy?

73% of marketers believe that email marketing is core to their business. Most people check their inbox everyday; therefore, E-Marketing should be considered a cost effective solution, it gives you the power to reach customers in a place they visit regularly.

e-marketing inbox

Invest in E-marketing to not only boost sales and attract new clients, but also to build credibility; it’s a platform to share helpful and informative content that your audience wants to read.

There is a limited amount of time to engage with your audience and hold their attention – carefully consider your strategy and plan well thought out emails that remain informative and relevant to your brand. You want to make sure your audience click through to the email, but also to engage with the content and read it, maintaining a successful E-marketing strategy gives you a powerful tool at your fingertips.

Pay Special Attention to…

Subject Lines

Your subject line should be constructed to grab the readers’ attention, whilst still being relevant to the content inside the email. You don’t want to annoy your audience with a catchy headline about cats being scared by cucumbers, only for them to click through to a block of text about why they should buy your most popular product.

Think about why that product is your most popular product, why are you pushing it and how can it benefit the reader if they purchase it. Construct a subject header that is relevant and engaging, but that still leaves something to the imagination.

Any Device, Anywhere

E-Marketing enables you to reach people on any device, anywhere. But if it’s not responsive to any device your audience will soon switch off and hit ‘unsubscribe’, and your hard work constructing a great E-shot will be wasted. Stay ahead of the game with a responsive email template to align your brands E-marketing.

responsive emarketing design

Imagery

65% of people prefer emails that contain mostly images; humans are very visual beings and we don’t want to be trawling through blocks of text to find snippets of information that are relevant to us.

Investing in an E-Marketing strategy enables you to provide your audience with regular, relevant content about your brand, align the structure of the template of your emails to be recognisable with structured brand imagery.

Call to Actions

Don’t forget your CTA’s, these are a key component in your E-marketing strategy to make sure your brand message is listened to and that what you are advertising is followed through with by the reader; the top three things you should be using to track the success of your e-marketing success are click through rates, conversion rates and click to open rates.

Not only should you invest in E-Marketing to boost sales and generate leads, it gives your digital marketing strategy a personal touch that is easy to engage with. It’s a great way to gain immediate results, attract new clients and strengthen relationships with your existing client base.