If digital transformation is executed well, it can accelerate the growth of organic marketing. Down the line, even as economic or regulatory challenges occur, that growth can be maintained. Search Engine Optimisation (SEO) plays a fundamental role in digital transformation as it makes websites and pages more searchable. In turn, this:

  • Boosts web traffic
  • Gives you a competitive edge
  • Enhances the visitor experience
  • Improves your credibility

When you undergo digital transformation, good SEO means your website appears above others in search results. If you don’t want to pay to appear in the sponsored results at the top of the page, this is the only way to get your website in front of potential customers. When utilised effectively, SEO can make the websites of even small businesses appear at the top of a Search Engine Results Page (SERP). And, on the first page, the first five organic results account for 67% of all clicks.

Taking full advantage of your digital transformation

Your digital transformation provides a high-quality website and other online materials, but these are of no use if no one sees them. The more authority a website has, the higher it will rank, and this will bring more organic prospects to you. “Authority” means things like having correct links, domains, and information on the site – all part of SEO.

Further to this, SEO can help users find the information they are looking for. This improves the user experience on your website and increases the chances they will feel satisfied after visiting your brand. By bringing people to your website this way, you will also gain insights into what people are looking for when they find you. The data gathered through SEO can provide companies with clear signals of user intent and behaviour.

Digital transformation without SEO

If you fail to address the importance of SEO in your digital transformation, you will not reap the full benefits of your fresh digital presence. A digital transformation is a perfect opportunity to start from scratch with the way your brand is presented – a new platform that potential customers can discover. But without SEO, they won’t discover it.

No matter how good your website looks and works, if it is not optimised for search engines then it won’t be discovered organically. Traffic brought in from paid advertising and social media tends to be less high-quality than organic traffic since the latter consists of people who are actively seeking you out. Give these people what they need to find you by making the effort with your SEO.

The bottom line

A digital transformation can be a powerful way to grow your business, but only if you do it right. Any digital transformation that doesn’t pay attention to search engine optimisation is incomplete and will not take full advantage of the digital landscape.

If you need help implementing SEO into your digital transformation, work with a specialist partner. At Digital Next we have a team of experts who can assist you in the implementation of SEO into your digital transformation and can continue to aid in nurturing this as your business grows.

Everyone knows what Google is and it’s quite common today to hear the phrase ‘Google It’ if someone is looking for information. But who is Google? Who created the giant? How did it revolutionise online data organisation? Well, here at Digital Next we look into the history of the internet colossus by ‘Googling’ Google!

Google originally started as a research project in 1995 by the founders Larry Page and Sergey Brin who were PhD students at Stanford University. Conventional search engines ranked websites by the frequency of keywords on a website page, however, the main focus of the 2 student’s research project was creating a better search engine system by analysing the relationships between websites.

The first ever Google computer was actually enclosed in a custom made structure from Lego bricks located at Stanford University.

Google's first computer

Their new search engine was originally named ‘BackRub’ because of how the system worked by checking backlinks to determine the importance of the site. The name ‘Google’ was officially born in 1997 from a misspelling of the mathematical term ‘Googol’, which is the number 1 preceding 100 zeros and was chosen to reflect their mission of organising an infinite amount of information on the web. Google.com was officially registered later in the year on 15th September ’97 and so the story of internet revolution and revelation began.

backrub search engine

In August, 1998 Andy Bechtolsheim handed over a check for $100,000 to Google Inc – an entity which didn’t even officially exist yet. That is until 4th September ’98 when the company Google was officially founded, a bank account opened by Larry and Sergey with the cheque from Andy Bechtolsheim deposited.

Originally the company was set up in a garage owned by Susan Wojciki and they hired their first employee, Craig Silverstein, in September 1998 and their first 4 legged friend, the company dog ‘Yoshka’ joined them in April 1999. Their headquarters is now at Mountain View, California not far from Stanford University where Google was born from a research project.

googles first doodle

The first ever doodle was also created in August 1998 when Larry and Sergey incorporated the iconic Man in to Google’s logo to let people know where the Google crew would be at the Burning Man Festival, Nevada Desert for a few days.

The first Doodle 4 Google contest was launched in the UK in November 2005 and since then the contests are run all over the world with thousands of Doodles submitted worldwide. In May 2014, the first ever 3D doodle of the Rubik’s Cube was created to celebrate its 40th birthday.

google 3d rubiks cube

From that point onwards Google continued on it’s path to colossal domination of the search world, adding other useful features including Google Images, Gmail, Adwords, Google Toolbars, Google Maps, Google Drive, Google News, Google Analytics, Google Webmaster Tools and Google Shopping. Most of their products were created from their ‘Innovation Time Off’ policy which was create to motivate it’s engineers, so they spend around 20% of their time on projects that interest them personally.

google car

There really is no stopping Google when it comes to the next generation of technology, particularly with their self-driving cars, virtual reality apps, wearable technology and even a command-responsive teddy bear! One thing is certain that without Google it is likely that digital marketing companies like Digital Next wouldn’t exist as we know them. The story of Google is only just beginning and we’re sure that the phrase ‘Google It’ won’t be going out of fashion anytime soon!