Top 5 Crucial Monthly Checks for Search Engine Optimisation

SEO is always changing, so your checklist can feel like a never-ending list of tasks to complete. With updates to search engines, new competitors and rankings that can fluctuate at any point, the world of SEO appears to be a complex and mind-boggling one. But it certainly doesn’t need to be. 

 

With monthly checks and a clear SEO checklist of crucial focus areas, you can refine your search engine optimisation, making sure to cover the essentials at least once per month for the best opportunities in higher rankings and increased organic traffic to your website. 

 

In this blog we have compiled a clear list of 5 of the most important monthly checks for your search engine optimisation. Including details of what to do and how to do it. 

1. Keyword Review 

Fundamental to your progress, researching your focus keywords, matching phrases and other relevant keywords every month will ensure you are in the best position to rank for said keywords. 

 

Once you have determined your primary and secondary keywords at the beginning of your SEO strategy, each month you can assess your website’s performance for these keywords. Focusing on areas where your site may be ranking highly and other pages of your site that may require on-page optimisation. 

 

Each month, you may wish to focus on specific keywords that will become more relevant according to the seasonality of a product, or changes in the search intent of your target audience. 

 

2. Technical SEO Audit 

Each month factors such as broken links and crawl errors may hinder your progress. To ensure your site is indexable and technical issues are avoided, a technical SEO audit at least once per month is a good idea. 

 

This will allow you to identify technical issues with your site quickly and rectify these before they have a huge impact on your rankings and organic site traffic. 

 

We would recommend reviewing the following:

 

• Backlinks 
• Mobile friendliness
• Page speed 
• Indexability 

 

3. Content Performance Assessment & Content Creation 

To ensure your website is regularly updated with quality content, each month you should be reviewing the performance of your on-site content, including any blogs and creating new content to align with your objectives.

 

A good way to review current content performance is to analyse pages for site visitors, bounce rate, impressions, click-through rates (CTR), and keyword rankings. You can use  a range of SEO tools and analytics tools such as Google Analytics to support your analysis. With your findings you can update your current content and create content that is new and up to date.. 

Writing quality site content: 

In order to produce quality content that will benefit your SEO strategy, you need to consider several factors: 

 

• Your audiences’ needs and expectations
• User experience 
• Readability 
• Your focus keywords 
• Relevance 
• Quality of written content 
• Internal linking throughout your site content 

 

By planning a content schedule you can match your content production to the wider goals of your SEO strategy, ensuring that your site content remains relevant to your business and your audience. 

 

4. Local SEO Assessment 

If your business serves a specific geographical area, you should be focusing on local SEO. A monthly assessment of your local performance and monitoring reviews is essential for the success of your website’s visibility in search engine results pages. Various tools such as SEMrush and Google Business Profile performance can show you how customers are finding you online and detail opportunities for areas of improvement. 

To optimise for local SEO each month, ensure you are doing the following: 

• Claiming and updating your Google My Business listing
• Encouraging customers to leave reviews
• Optimising your website with location-specific keywords

 

5. Competitor Analysis 

Keeping an eye on your competition is important for staying ahead of the game in SEO. Each month, take some time to review what your competitors are doing and how you can improve upon their strategies. Some things to look at during competitor analysis include: 

• Keyword search engine rankings
• Backlink profiles
• On-page optimisation techniques
• Social media presence 

By regularly assessing and adjusting your approach, as part of your SEO checklist, based on what your competitors are doing, you can stay ahead of the curve and improve your own SEO strategy. 

Contact Digital Next For Your SEO Strategy 

At Digital Next we have access to all the tools required to ensure your website is optimised for search engines. With a comprehensive SEO strategy we can cover all areas of your website, from on-page optimisation to technical SEO, local SEO and your backlink profile. With monthly reporting and quarterly audits, we will tick all the tasks from your SEO checklist.

Get in touch with the team to find out how we can help you boost your search rankings and your website’s organic traffic.