What The SEO Tools Don’t Tell You

SEO tools are great and with so many on the market, they can tell you just about anything you need to know about the optimisation of your website. However, without the knowledge and expertise of SEO professionals it can be difficult to decipher the information the SEO tools do tell you. What’s more, with limited understanding of the data they provide it can be hard to know how to implement changes or what changes to make to improve your website’s performance. 

At Digital Next, our Manchester-based SEO experts have years of industry experience in supporting the online growth of businesses. From small, local businesses to large corporate organisations, our SEO team will utilise a range of SEO tools to gather data on a website’s performance but will use our industry experience and know-how to put this data into action. 

So, what do the SEO tools not tell you? 

1. The Importance of User Experience 

SEO tools are great at providing data on website traffic and ranking positions, but they don’t always account for user experience. User experience is a crucial factor in determining the success of your website, as it directly impacts how long visitors stay on your site and if they convert into customers or not. Factors such as page load speed, mobile responsiveness, and easy navigation all play a role in creating a positive user experience. While some SEO tools may touch on these aspects, it takes an expert eye to fully analyse and improve them.

Our team at Digital Next understands the importance of user experience and we work closely with our clients to ensure websites are optimised both for search engines and for users. As the search engines become more particular with their ranking factors, our team is always learning and developing our approach to search engine optimisation. 

2. The Significance of Quality Content 

SEO tools can give you insights into your website’s content and how it ranks, but they don’t always stress the importance of quality content. Keywords are important, but they should not take precedence over creating valuable and engaging content for your audience. Search engines are now placing a higher emphasis on quality content that provides value to users. This means focusing on relevant topics, using natural language, and avoiding keyword stuffing. 

While the tools may be able to provide some ideas for content, such as blog titles or new website content, they do not have the same ability to write quality, informative content for your site. At Digital Next we have a team of content writers who can schedule, write, and optimise content for fresh, engaging and informative content that will support the optimisation of your website. 

3. The Impact of Technical SEO 

SEO tools often focus on surface-level metrics such as keywords and backlinks, but they don’t always delve into technical SEO issues that may be hindering a website’s performance. Issues like broken links, duplicate content, and incorrect redirects can all impact a website’s ability to rank well in search results.

The technical aspects of your website could completely prevent your website from being indexed by search engines like Google. While your site may have great content, a functioning design that is user friendly, if the technical aspects have not been ticked off your list, your site may never be seen by your target audience. If the tools can tell you something is wrong with the site, our SEO team, especially our technical SEO experts can provide a plan of action to ensure your website’s technical aspects are up to scratch, ensuring each web page is indexed by Google

4. The Need for Ongoing SEO Efforts 

SEO is not a one-time fix, and SEO tools don’t always emphasise the need for ongoing efforts to maintain and improve website performance. Search engines are constantly updating their algorithms and competition is fierce in the online world, making it crucial to continuously monitor and adjust your website’s SEO strategy. 

You have to think of SEO as a marathon, not a sprint. Each hurdle is a new challenge to overcome and it’s imperative to remain on top of your SEO efforts at every stage of your business growth. Even the most well-established online businesses need to continue to work on their site’s optimisation to maintain their high rankings. 

At Digital Next, we understand that SEO is an ever-evolving process and we work closely with our clients to continually optimise their websites for maximum results. We provide regular reports and analysis of website performance to track progress and make any necessary adjustments along the way.

Working With Our Manchester SEO Agency 

Partnering with an agency like Digital Next will provide you with the additional knowledge and experience you need to implement the recommendations of commonly used SEO tools and  continuously improve the optimisation of your website. 

Our experienced technical SEO team and account managers, alongside our content writing team will collaborate together to ensure that every part of your website is managed and optimised for higher rankings in the SERPs and greater organic search traffic. 

Get in touch with our Manchester SEO agency today to find out more about our SEO services.