Strain your eyes no longer people, throw away your iPhone and put away the magnifying glass, Google Analytics has finally made it onto the iPad.  On the 29th October, Google finally launched the upgrade to the app, which still contains all of the crucial data you’ll need but it much, much easier to read, as it is now optimised for the iPad.

What is Google Analytics?

Google Analytics is a free suite that helps to analyse your websites performance, showing webmasters and business owners exactly how well their website is performing, and measures how visitors interact with their website in general. This program is an invaluable tool for reporting on the success of organic and paid search.  This suite allows you to tweak your website towards your customers wants and needs, and is a great way to ensure that you’re delivering everything you need to through your website.

Any app created by Google is optimised for ease of use and this is no exception. The analytics app contains visualisations that you won’t find elsewhere. It’s smart, colourful and does exactly what it says on the tin, plus a little bit more besides.  However, those webmasters and business owners on the go had a requirement to check analytics on their smartphones and this is where we feel the app really let you down.  Viewed on a small screen (see above), it’s hard to keep track of where you’re up to, so now the iPad has it’s own version, you’ll be able to view the benefit of all those lovely graphics, perfectly optimised for your larger iPad screen.

Playing the numbers game

It’s no surprise that this app is now set to be the most widely used analytics app out there, as it is now accessible for smartphones, desktops and tablets, reaching a wider audience than ever before.  It’s said that a third of the UK population own a tablet, and adding this to the 7/10 people who own a smartphone, it’s elementary that the more platforms your app is available on, the wider your reach will be. Google is definitely playing the numbers game, and playing it well.

Not much has changed with the app (see below), and it contains every thing you’re used to such as real time analytics, the ability to set goals and see how you’re moving towards them, and measure behaviour, all contained with easy to use menus and classy design.

If you’re interested in how your website is performing, and you’ve got an iPad, then the new Google Analytics app for iPad is free to download, and highly recommended.


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