Our Process & Service
Over the last 15 years, we’ve provided powerful & impactful SEO services to optical clients all around the UK both on a regional and national level. The campaigns produced by our in-house team of experts have created real growth for our optometry partners and we are now on a mission to expand on this success by supporting your business.
By following tried and tested meticulous processes, maintaining an exceptional standard of service, ensuring full transparency and being ROI driven we’ve enabled commercial growth for opticians of all sizes.
We follow a process driven, effective 6-step process when we provide SEO services for eCommerce businesses, clinic locations or travelling service providers.
Our 6-Step Process
1Discovery & Audit
2Competitor & Keyword Research
3Technical SEO
4On-Page SEO
5Content Strategy & Execution
6Reporting & Ongoing Optimisation
Optician SEO Packages
Essential
£179
These SEO services are essential for every optician’s business plan, ideal for companies ready to see the benefits of organic traffic.
5 Keywords
Local
Keyword Research
Competitor Analysis
Link Building (1 Outreach)
On-Site Optimisation
Technical SEO Audit
Blog Optimisation
Keyword Monitoring
Monthly Monitoring
Monthly Blog Post
Monthly Reporting via Email
Monthly Phone Meetings
Recommended
Starter (Grow)
£299
This is a more competitive and technical SEO package that takes a broader perspective on the industry to effectively generate traffic.
10 Keywords
Local
Keyword Research
Competitor Analysis
Link Building (1 Outreach)
On-Site Optimisation
Technical SEO Audit
Blog Optimisation
Keyword Monitoring
Monthly Monitoring
Monthly Blog Post
Monthly Reporting via Email
Quarterly Phone Meetings
Grow (Elevate)
£499
Comprehensive SEO marketing for opticians, covering on-site blog content to technical optimisation and everything in between.
20 Keywords
Local / Multi-Location
Keyword Research
Competitor Analysis
Link Building (1 Outreach)
On-Site Optimisation
Technical SEO Audit
Blog Optimisation
Keyword Monitoring
Monthly Monitoring
Monthly Blog Post
Monthly Reporting via Email
Monthly Phone Meetings
An SEO Approach with Clear Vision
As a performance digital marketing agency with a long history of SEO, you can trust that we will effectively balance a comprehensive approach with a focus on the optical world. We’ve worked with businesses across countless industries while consistently building expertise and experience in marketing for opticians.
Improving your practice’s online visibility through Local SEO is critical because the eyecare market is highly geographic. When potential customers search for services—using terms such as “optician near me” or “eye test in [your town]”—you want your website to appear high in those results. Given that most people are only willing to travel a short distance for an eye appointment, this visibility directly translates into new clients from your locality / region.
This combination of our SEO expertise and specialised experience, results in an ROI driven approach with results that opticians can see clearly.
Local & Nationwide Brand Services
Our experience working with opticians has led us to provide services to companies ranging from single-clinic, local independents to global eyewear powerhouses. We use SEO to help build brands of all sizes, meaning you can trust that your service will be tailored to suit exactly what your business needs to stand out from your competition.
Technical Knowledge
All of our SEO for opticians is backed by hours of dedicated industry research, ensuring there are no technical gaps in any of the content we produce. Healthcare is a limb of service that cannot afford to be slacked on in terms of technicality – optometry is no exception.
We’ve picked up plenty of wisdom and technical know-how over the years, but if you need us to take on a highly specific project, we’ll make sure to do plenty of research so all your content is airtight and professionally sound.
Case Study
If you’re interested in seeing what we can do for your company, take a look at how we transformed the digital presence of a well-established London optician.
This optician came to us with an outdated website that lacked meaningful content and failed to rank for many relevant keywords. They understood vision, but didn’t have a clear view of how to make an organic impact online.
The Solution
We enacted a complete overhaul of the website, covering everything from the visual design and copywriting to the technical functionality, metadata and user experience features. Our in-depth research allowed us to identify the localised keywords that would attract casual browsers. Modernising the site from front to back made it a much friendlier place for potential customers to land, encouraging engagement and conversions.
Ready to Start Your SEO Campaign ?
Speak to a team member to discover the incredible benefits of our optical SEO services and unlock the potential of your opticians online. Allow your audience to find you when they need you.
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Frequently Asked Questions
Why isn’t my website ranking?
If your optician’s business isn’t making the impact you expected on search engine results pages (SERPS), it could be for any number of reasons, including but not limited to: lack of localised keywords, poor content structure, a slow-running website, poor user navigation, inadequate linking and failure to track performance, among other things. Our SEO for opticians will cover all relevant holes in your existing SEO strategy so you can rank with the best of them.
Can your agency help me with web design?
Yes, we can! We have an experienced team of web and graphic designers alongside our SEO team to build you the perfect website to represent your business. The result will be a collection of visually pleasing, easy-to-navigate landing pages, perfect for inspiring action from potential customers.
How does SEO work in the opticians industry?
The goal is to use functionality and content to attract people to the business. The opticians industry requires a similar SEO approach to many others, with an increased emphasis on offering high-quality, practically useful and locally relevant content that stands on its own feet in the highly technical industry. Processes like SEO website migration, mobile-friendliness and other technical elements should be handled the same way as in any other industry.
Do you offer branding and logo services?
Yes! If you’re looking to give your brand a new lease on life, we can create a new logo, colour scheme and general visual identity to suit your optician’s office. We’ll keep in touch throughout the process so you can give feedback and make sure your vision is realised.
What platforms do you use for web design?
We primarily create and edit websites through Shopify, WordPress and Magento, deciding based on whichever best aligns with your goals, budget and offerings. Our decisions will always result from collaboration with you, ensuring you feel confident about the direction your website will be led in.
Would you like to join our digital agency team?
