Unlock Your Business’ Potential with Microsoft Advertising
Adding Microsoft Bing to your PPC strategy may bring a higher-income audience to your site. Google is great but you may be missing a large proportion of your audience if you choose to neglect the Bing network. With almost 40% of Bing users aged between 34 to 54 years old, this group has more spending power!
While a certain search engine dominates the thinking of most paid advertisers, its closest competitor, Bing, houses a lot of potential. You just need to work with a PPC agency that knows how to uncover it. Millions of people use Bing every single day to search, discover, and buy products and services that you likely sell. There is a wealth of opportunity to be gained from advertising on this platform, and its vast underuse by your competitors makes it a smart, cost-effective move. In short, it’s overlooked, but not by Digital Next. We have seen how the right Bing Advertising management can open up a lucrative online revenue stream for those brands brave enough to trust that this channel is worth investing in. A whole new audience is out there just waiting to be introduced to your brand. You just need the right team to make Bing work for you.
Bing Ads, Overlooked by Many, Valued by Digital Next
Discover how Bing Advertising can connect you to a different type of customer and generate impressive leads. Speak to our Digital Next team with a free consultation to find out how.
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step 1
Discovery
Understanding your sector and how key decision makers within it use Bing gets things going. We’ll find the personas that will respond to your business and plot their buying journey across the Microsoft Ads ecosystem.
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step 2
Keywords
We then move on to the terms your new Bing audience is searching for. We find those words and phrases that indicate a high readiness to purchase and then use that to map out how we speak to those audiences who want to buy.
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step 3
Creative
Without eye-catching creativity, your well-built Bing campaign falls flat. We’ll create tailored assets that speak directly to your newly segmented audience and make them feel like you’re the brand that understands them.
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step 4
Optimisation
Our transparent dashboards can be made to show you the performance indicators that matter to you and your team. With near-constant access to them, you can enjoy a real-time look at your campaign in just a few clicks
Bing Ads as Part of a Bigger Picture
No one channel can run your business’s marketing efforts. Integration is key. This goes for Bing Ads. Our full-service capabilities mean we can include Bing Ads as part of your wider PPC management investment, which also complements your organic search optimisation and paid social output. Bing Ads become part of your entire marketing ecosystem and are another channel through which we can earn revenue for your business. The same commercial metrics which drive Google, drive Bing. This gives us an opportunity to create a unified strategy across ad types and platforms to create as broad a paid ad output as possible. By including Bing, you’re leaving no revenue on the table.
Don’t Ignore The Power Of Bing!
Discover how Bing Advertising can connect you to a different type of customer and generate impressive leads. Speak to our Digital Next team with a free consultation to find out how.