Be Seen By Your Target Audience
Paid search dominates the search results, appearing at the top of Google every time. This means potential customers will always see the ad. We can create and implement the right PPC strategy to improve your brand visibility and encourage your audience to visit your website and even convert.
PPC By Google Premier Partners
We are proud to be Google Premier Partners, which means our certified team has the expertise to bring customers to your website through carefully crafted PPC campaigns.
Being a Google Premier Partner means that as an agency we have been recognised by Google for our outstanding performance and expertise in managing Google Ads campaigns. This title is only given to a select group of agencies that have met specific requirements set by Google. Giving us an edge that other agencies simply can not offer. Our team has worked tirelessly throughout the years to offer high quality PPC ad campaigns and being recognised by Google provides us with recognition and acknowledgement of this work.
The Benefits Of Working With A Google Premier Partner Ads Management Agency
Early access to beta features: As a Premier Partner, we are given exclusive access to new features and updates before they are released to the general public. This allows the team to stay ahead of the curve and implement new strategies for our clients.
Direct support from Google: Premier Partners have a dedicated team at Google who provide them with personalised support, training sessions, and resources. This helps the PPC team improve their skills and performance in managing Google Ads campaigns. Providing the team with continuous learning and development opportunities, so we can supply the best service for all our clients.
Use of Google Partner badge: The Google Partner badge is a recognised symbol of credibility and expertise in the digital marketing industry. As a Premier Partner we are able to display this badge on our website and marketing materials, enabling us to grow our services and expand our clientele.
Access to exclusive events: Premier Partners have the opportunity to attend exclusive events hosted by Google, such as workshops, training sessions, and conferences. These events provide valuable networking opportunities and insights into industry trends.
Access to specialised training and certifications: As part of the Premier Partner program, our PPC team have access to specialised training and certifications from Google. This allows them to constantly improve their skills and stay updated on the latest industry
Automated tools and software: Premier Partners also have access to automated tools and software from Google, such as the Google Ads API. These tools can help streamline campaign management and improve efficiency. Working with our clients, we are able to implement such tools in order to optimise campaigns and improve results.
Why Do You Need PPC?
Our PPC strategies can help you place your business directly in front of prospective customers. You have control over the budget and message, whether you are advertising a product or encouraging people to visit a particular page on your website. PPC is a proven method to drive revenue and reach customers at the right time.
Accessing PPC Management Services
The right PPC strategy can enhance the visibility of your brand online, targeting the right customers at the right time and encouraging them to visit your website. PPC is an important part of any business who is hoping to increase revenue and become competitive in your industry.
However, managing a successful PPC campaign can be time-consuming and complex, which is why many businesses turn to PPC management services.
PPC management services are offered by agencies or companies that specialise in managing Google Ads campaigns for businesses. These services can include keyword research, ad creation and optimization, budget management, landing page design, and performance tracking and reporting.
The benefits of using a PPC management service include:
Expertise and experience: PPC management services have a team of experts who have years of experience in managing successful campaigns. This means they know the ins and outs of Google Ads and can create effective strategies for your business.
Time-saving: By outsourcing your PPC management, you can focus on running your business while our team takes care of the campaign. This saves you time and allows for more efficient use of resources.
Advanced targeting: PPC management services have access to advanced targeting options on Google Ads, which we can utilise to reach your target audience in the most effective way possible.
Constant monitoring and optimisation: PPC campaigns require constant monitoring and adjustments to ensure maximum performance. With a dedicated team managing your campaign, you can trust that your ads are always optimised for the best results.
Better ROI: With our PPC expertise and targeted approach, the Digital Next PPC management services can help increase your return on investment (ROI) by ensuring that your ad spend is being used effectively and efficiently.
Advocates Of Changing The Narrative
At Digital Next, whilst keeping best practices at the top of mind, we are huge advocates of being different. When a user performs a search on Google, they are presented with adverts that look almost identical. Why be like everybody else when you could really stand out from the crowd with a few simple changes of narrative?
Be Seen By Your Audience With Proper PPC Management
Harness the power of pay per click advertising and allow our team to oversee and manage your campaigns. Generate the engagement you always wanted and see the results for yourself.
8 Google Ads Optimisation Tactics To Exploit
Digital Next believes in optimising for today, as well as tomorrow. That’s why every aspect of your Google Ads and remarketing campaigns with Digital Next will meet and exceed best practice guidelines – ensuring your KPIs are reached and priority goals are always kept at the top of mind.
1 - Copy Split Testing
Just because it sounds like a Shakespeare masterpiece in your head, doesn't mean it's the right copy for the job. A few simple changes in narrative can have the greatest of impacts on your campaigns results.
2 - Query Analysis
Increase your campaign ROI by better connecting with long-tail searchers, who are further along in the buying cycle and more likely to convert, by performing routine analysis of search queries.
3 - Dynamic Search Ads
Eliminate purchasing hurdles such as multiple page views or a slower website by quickly directing potential customers to the page that they want on your site with Dynamic Search Ads.
4 - Bid Management
Stay ahead of the competition, keep on top of your advert visibility and design rules to match with specific campaign goals through automated bid management. Wouldn't it be nice to always be found?
5 - Local Search Ads
Capture a local market on the move through implementing localised search ads. As a tourism-centric nation, you'll be amazed at how many people run a search query for '''example' near me''
6 - Segmentation
Some of your audience will be ready to buy. Others, just researching. Whatever the intent of your website visitor, be sure to serve contextually relevant ad copies with audience segmentation.
7 - Google Shopping
Google Shopping and Product Listing Ads mean big growth for many businesses both large and small. They are the (not so) secret to driving high volumes of 'ready-to-convert' traffic to your website.
8 - Remarketing
Whether they added an item to your cart but never checked out or have shown enough interest in your service but need an extra push, social remarketing is the ultimate strategy to close the deal.
Google Shopping & Product Listing Ads
Displaying text-based adverts on Google is great – If you haven’t got awesome looking products at killer prices to show that is! Google Shopping and Product Listing Ads mean big growth for many advertisers and are the (not so) secret to driving high volumes of ‘ready-to-convert’ traffic to your website. Start showing your wares to potential customers in the hottest placements of digital real-estate available today.
Google Ads & Facebook: Better Together
When combined, Google’s astounding market reach and Facebook’s unparalleled demographic targeting platform is a force to be reckoned with. A study from Kenshoo showed that paid audience segments, who had been exposed to paid Facebook adverts generated a 30% increase in relevancy score, a spike in the average order value, lower cost per acquisition and a higher return on AdSpend (ROAS) – Very much under the guise of better together and stronger united.
Remarketing Strategies
Unless you’re the seller of inexpensive ‘FAD’ products, it’s unlikely that people will purchase or engage with your website’s checkout at first sight. But what’s to say they wouldn’t be ready to purchase in a few days time? Don’t miss out on potential customers because you’ve become lazy with your marketing and haven’t reinforced your brand at the opportune moment. Engage in remarketing services with Digital Next today.
Bespoke Landing Pages
Let’s face it – Humans can be lazy. Therefore, driving potential customers to your website through smart advertising, for them to be greeted with an uninspiring or uninformative landing page is a bit of waste. At Digital Next, we are incredibly intrigued by the laziness of humans and go out of our way to ensure that your landing pages deliver the right look, the right content and sales funnel that even your nanna could follow.
Why Work With Digital Next?
With our Google Premier Partner badge and our years of experience in building and managing PPC ad campaigns, we are trusted by all types of businesses to manage their ad campaigns. Our experience and expertise allows us to tailor your ads campaign to your specific needs and business objectives. Working with Digital Next, you will receive a high quality ads management service that goes beyond simply monitoring and reporting. We will pay close attention to the development and performance of your campaigns ensuring that they continue to deliver results over time.
Be Seen By Your Audience With Proper PPC Management
Harness the power of pay per click advertising and allow our team to oversee and manage your campaigns. Generate the engagement you always wanted and see the results for yourself.