Thanks to Google’s game-changing algorithms, the goal posts are changing and updating especially when it comes to content analysis and strategy. Google rewards unique, informative and engaging content on your website and it can improve the quality of search results. With this in mind, keeping up to date with your website and its content is incredibly important.
Regular website content analysis is crucial to make sure that your content strategy is representing your business accurately and effectively. Content analysis can make sure that your pages display the most relevant and interesting information for your audience, as well as making sure you appear in search results.
Carrying out website content analysis includes understanding what you want from your website, as well as what your audience is looking for. Google algorithms should also be taken into consideration to make sure that the content is relevant and seen.
By conducting a content analysis, our team can see what your audience finds engaging, what fits your brand guidelines, and most importantly, where you can improve. Working directly with you, our content marketing team can create a fresh content strategy that resonates perfectly within your industry.
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Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.