Your site paints a picture of your business. What does yours look like?
When Google released its game-changing algorithm, Panda in 2011, the goal posts for content shifted dramatically. Directly targeting spammy, thin content and content farming, Google instead started to reward unique, informative and engaging content to improve the quality of their search results. As a result, online content is better now than it’s ever been.
That said, the rules change all the time and keeping up to date on your own can be a tricky business. That’s why it’s important that a regular content analysis is performed to ensure that your on-site content represents your business as clearly as possible.
At Digital Next, our content marketers are experts in their field. They’ll take the time to understand exactly what you want, exactly what your audience wants and exactly how you can work with Google algorithms to ensure that your content is relevant and seen.
By conducting a content analysis, our team can see what your audience finds engaging, what fits your brand guidelines, and most importantly, where you can improve.Working directly with you and within these agreed parameters, our content marketing team will then create fresh site content that sings to your crowd.
Multi-Channel Digital Marketing, Redefined...
Want to know how we could help your business? Contact us today on 0845 539 0642 or email email@example.com
Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.