Google Analytics & Webmaster Tools

Identify, quantify and analyse your customer’s journey from search to conversion

Is this service right for you?

In the old days, content marketing was a bit like driving in the dark. Write a piece of content, see if it lands and learn from it as you go. These days, however, with Google Analytics and Webmaster Tools, not only can we build content based on research of what your customers are interested in, we can even track how they engage with your content when it goes live. This means that you’re no longer driving blind and you can spot trends in the market, plan content strategies that your customers are interested in and track engagement going forward.

What are these tools, and how do they work?

Webmaster Tools is the hub of this whole process and allows you to ensure that your website remains visible at all times. Within the console, Webmaster Tools also contains learning resources for your SEO strategy.
Google Analytics is the functional arm of the process. By allowing you to track a range of metrics, including traffic, demographics, search terms and time on page (alongside loads more), Google Analytics allows you to collect hard data to formulate your future content strategy.

How can Digital Next help With Google’s Tools?

At Digital Next, we understand that all of this can be a bit daunting, not to mention time-consuming. That’s why we set up, install and monitor these metrics and data points as the first port of call in your digital marketing strategy.
Our aim is to make sure that your site is built on solid foundations; if it’s not, it’s at risk of crumbling. Often we find that other agencies don’t track traffic behaviour correctly. As a result, opportunities are lost and business is lost.

We want to ensure that no stone is left unturned when it comes to planning your content. That’s why we track movement on every aspect of the website to the minute, so we can stay 100% transparent and highlight exactly how are content directives are working for your business.

Is this service right for you?

Multi-Channel Digital Marketing, Redefined...

Want to know how we could help your business? Contact us today on 0845 539 0642 or email

Adam White - Sedulo

Digital Next helped take our website from a platform with little to no traction to one that works for us and generates business. The DN team have been a key figure in our ventures into SEO, PPC, content, social and more, and will be for many years to come.