Our Formula for Success
Optimisation is changing
SEO has been vital to digital marketing for years, but the digital world is stepping into the future. AI search is changing results pages and hitting Page 1 on SERPs isn’t enough anymore. Companies have to show up on AI breakdowns and chatbot conversations to truly make an impact today.
Searches are evolving
The way people search is changing, with browsers using longer, conversational queries, rather than simply plugging in keywords. Ranking on the first page of Google isn’t everything it used to be, with complacent brands losing visibility as technology advances. Ranking with AI SEO requires more authority, consideration and comprehension, which can be achieved with a three-pronged approach. Ignoring AI search engine optimisation isn’t just rejecting technology; it’s leaving massive potential income on the table.
The Three-Pronged Technique
Our approach to AI ranking is a balance of traditional SEO, digital PR services and AI-focused optimisation techniques.
Technical & on-page SEO
Ranked AI and SERP results still require a solid baseline of traditional SEO. We’ve got years of experience in enacting on-page and backend SEO audits and updates for our clients, covering essential facets such as:
1
Proper use of HTML
2
Core web vitals (loading performance, visual stability)
3
Mobile usability testing
4
URL Structure
5
Internal linking
6
Canonical tags
7
Duplication checks
8
Meta data
9
Content display & readability
10
Tag manager implementation & tracking
11
Backlink profile review
12
Competitor analysis
We’ll use our audits to come up with a custom SEO plan to ensure the front and back end of your website are totally technically sound from a search engine perspective.
Digital PR Campaigns
For years, building domain authority has been achievable through link-building on reputable websites across the internet. Authority isn’t as easy to secure anymore. Digital PR takes things a step further, securing backlinks and references on nationally and internationally recognised news platforms and industry publications. This directs higher-quality traffic to your website, while also building lasting domain authority.
AI visibility alignment
We bring AI and SEO together in harmony. We’ve done our diligence in analysing Large Language Models (LLMs), chatbots and the way people interact with them. Our years of top-level SEO and understanding of modern technologies have primed us to master the long-tail search styles of today.
Digital Next AI frameworks
Our team of AI-powered SEO agents reverse engineers comprehensive frameworks that maximise the visibility of our clients’ content. We step beyond the half-sensical keyword stuffing to create frameworks for content that connects with the new era of search.
Our process
Comprehensive competitive research and LLM analysis, which we then reverse engineer into detailed, step by step templates for content. These frameworks encompass month by month plans, along with individual pieces, focused on how people really interact with chatbots and search engines today, covering:
- Conversational search query styles
- Long-tail keyword & phrase integration
- Heading & subheading guidelines
- Subject-optimised word counts
- FAQ research & optimisation
- And more
Our experience in SEO and forward-thinking approach to AI can position you as a thought-leader in your industry; the kind of company trusted by customers and algorithms alike. It’s not a fad. It’s high-quality content creation, powered by and tailored to a generation-defining technology.
Keeping progress visible
We back up everything we do with clear reports from constant monitoring. We collect data throughout the process, so you can see how your organic traffic, AI visibility and overall engagement have increased as a result of our three-pillar approach.
Case Studies
View more workWe’ve already made waves with our approach to AI, PR and SEO, with two great examples coming from one long-term client and one business we’ve been working with for less time.
One Click Plants
We’ve been working with One Click Plants for years, helping them to transform from a brand-new business into one of the UK’s leading plant nurseries. Recently, we applied our three-part approach to them, massively increasing their visibility and citations on LLMs like ChatGPT and Gemini, along with boosting the already strong SEO profile we’ve spent years building for them.
£00M
Revenue
Future-proof your business
The present is happening now and the future is coming fast. Are you going to let it overwhelm you? Or will you set your business up for long-term success?
Get in touch with us to choose the latter. We’ll give you the guidance and frameworks, along with graphic design and PPC campaign to help you thrive today and well into the future.
Request a Strategy Call
Safeguard your success and contact us today.