The benefits of digital PR
A core ranking factor, securing high-authority links can have a huge impact on improving rankings as part of a well-rounded SEO strategy. Here’s why working with a digital PR agency like us can take your business to the next level:
We’ll put your brand in the spotlight
Showcasing you as an expert in the space to an active and relevant audience, driving engaged users to your site.
You’ll earn high-authority backlinks
Letting Google know you’re a trustworthy and authoritative player in your industry.
Becoming the expert in your space
Through featuring in high-authority publications and establishing your brand and its people as experts in the space.
All as a result driving rankings
Welcoming more first page results, more traffic, and more conversions.
Our digital PR strategy
There’s no one-size-fits-all to our strategy; we get to know your brand, your industry and your competitors to develop an approach that consistently delivers results. Working with us is a simple and straightforward process, it’s fully collaborative, transparent and we’re always keen to utilise your expertise to make sure you’re heard and seen in the space.
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step 1
A full digital PR audit
Every strategy is built from a full digital PR audit, which explores the competitive landscape, including a full backlink analysis to uncover volume discrepancies, key linking gaps and how links are being earned in the space. By understanding what’s working well, we can adopt those tactics to provide the best possible chance for success for your business.
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step 2
Content generation
With an always-on approach, our strategy combines reactive PR and campaign-led content, to ensure coverage and backlinks are earned consistently across a year. Often with a data-led approach, although it depends on what’s working in the space, we maximise the use of internal data, search, surveys, FOIs and creatives to create unique, newsworthy content that stand proudly among other pieces of journalism.
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step 3
Publishing
As well as reacting to journalist requests on a daily basis, we target key journalists in the space, linking gaps and developing extensive media lists to get your voice heard by the right people. Every campaign we create multiple, targeted angles to increase the chances of success with every round of outreach.
Case Studies
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Enquire About Digital PR
If you’re interested in becoming a more credible brand with a history in authoritative press, get in touch with us today.