Small Business SEO Services
Local SEO stands for local search engine optimisation. It is the process of optimising your online presence to rank higher in local search results on search engines such as Google and Bing. Unlike traditional SEO which focuses on improving a website’s visibility globally or nationally, local SEO targets specific geographic locations.
The goal of local SEO is to help businesses appear in front of potential customers searching for products or services in their local area. This makes it an essential marketing tool for small and medium-sized businesses that operate on a local level.
Some examples of businesses that can benefit from local SEO include restaurants, hair salons, plumbers, electricians, and law firms. If you already have a website up and running and want to get your business seen by local people, searching for local businesses, then local SEO is right for you!
Why Is Local SEO Important?
More and more consumers are turning to the internet to find local businesses. In fact, according to Google, 46% of all searches have local intent. This means that people are actively looking for products or services in their area. If a business does not have a strong online presence, it risks missing out on potential customers and losing to competitors who do.
Optimising your website, no matter how big or small your business is, improves your chances of being noticed by local people. These local people are the answer to more website traffic, higher conversion rates, and the growth of a loyal customer base. You may even get to meet some of these searchers in person, from finding you online to walking through your business’ door, local SEO does more for local businesses than you may think.
Local SEO & Mobile Users
Local SEO has become increasingly important due to the rise of mobile usage. Mobile searches for local businesses have grown by 200% in the past two years, making it crucial for businesses to have a strong local SEO strategy in place. Reach all those who are searching for your products or services in your local area.
Why Choose Local SEO Services
In today’s digital age, being found online by local customers is more crucial than ever. Local SEO services are tailored to do just that—help your business stand out in local searches and attract a more targeted audience. Here’s why tapping into Local SEO can be a game-changer for your business:
Increased Visibility: Local SEO helps your business appear in the very places potential customers are looking, such as Google’s Local Pack, maps, and localised listings. This increased visibility means your business is more likely to get noticed by people searching for your products or services in your area.
Competitive Advantage: Many businesses overlook the power of Local SEO, focusing instead on broader SEO strategies. By prioritising local search, you can gain a significant edge over competitors, appearing in front of potential customers right when they need you.
Higher Conversion Rates: Searches with local intent are more likely to convert. By optimising for local SEO, you’re not only increasing traffic but also improving the quality of that traffic, leading to higher conversion rates and more sales.
Build Community and Customer Loyalty: Appearing in local searches helps cement your business as part of the community. This not only attracts new customers but can also foster a sense of loyalty among local clientele who are happy to support a local business.
Free SEO Audit: Dominate Search & Drive Traffic
Discover what may be affecting your site’s organic performance with a comprehensive SEO audit from the experts at Digital Next today.
Why Work With Us?
A Dedicated Account Manager
What truly sets us apart is the personalised attention you receive the moment you choose our services. A dedicated account manager will be assigned to oversee every aspect of your website’s SEO development. This ensures a cohesive strategy, direct accountability, and a single point of contact who understands your business inside and out.
Transparency and Communication
We believe in building trust through transparency. Your dedicated account manager will keep you informed every step of the way, providing clear insights into our strategies, progress, and how your investment is working for you.
Results-Driven Approach
At the core of everything we do is a commitment to delivering measurable results. Our focus on data analytics and industry best practices ensures that we not only meet but exceed your SEO expectations, driving growth and increasing ROI.
Transform Your Online Presence With Digital Next
Our SEO audit services are designed for businesses of all sizes and industries who are looking to improve their online visibility. Whether you’re a startup looking to establish a foothold or an established enterprise aiming to dominate your market, our audit can provide the insights you need to escalate your SEO efforts.
With our local SEO Services, you’re not just getting a service provider; you’re gaining a partner dedicated to elevating your business’s online presence. Contact us today to discover how we can help your website not only reach but exceed its potential, one click at a time.
Hear From Our Clients
Having worked in the industry for over a decade, we have had the opportunity to work with a wide variety of clients and businesses from all walks of life. Demonstrating the power of SEO for all types of businesses, no matter the size, budget or industry. Over these last ten years or so, our clients have seen incredible results. Watching as their keyword rankings improve, jumping pages through the Google Search results pages and seeing an amazing increase in website traffic overtime. Hear for yourself just what some of our long-standing clients have to say about our managed SEO services and our dedicated team.
Local SEO FAQs
How long does it take to see results from Local SEO?
While the timeline can vary based on several factors, such as the current state of your online presence and local competition, most businesses start seeing notable improvements within 3-6 months of implementing focused Local SEO strategies. It is important to note that SEO is an ongoing process and even the smallest changes to a search engine’s algorithm for ranking factors can impact results. Opting for managed SEO services for your local business means our team can help you stay on top of search results, maintaining the important visibility you have worked to gain.
Can Local SEO help my business if I don't have a physical storefront?
Absolutely! Local SEO is beneficial even for service-area businesses without a physical storefront. It helps in targeting customers within your service areas, ensuring your business appears in search results when potential customers are looking for your services nearby.
How is Local SEO different from traditional SEO?
While traditional SEO focuses on improving your site’s visibility on a national or global scale, Local SEO targets “near me” and geo-specific search queries. The goal is to appear in search results in a specific location, making your business more relevant to the local audience. Our team will work with you to ensure that you appear front and centre for search terms in your specific location. Plus, we can even work on generating location pages on your website and targeting a number of locations around the country.
What could be hindering my website’s performance?
There are a number of factors that may be affecting the ranking of your website in local search results, the following are just a few examples:
Inconsistent citations, incorrect or missing NAP (Name, Address, Phone) information across online directories, lack of localised content on your website, and low-quality backlinks. Our SEO audit will help identify any potential issues hindering your website’s performance and provide you with actionable steps to improve it.
I run a local boutique but want to reach new customers, is SEO right for me?
Absolutely! Local SEO can help your business reach new customers in your area and beyond. By improving your online visibility and targeting specific keywords, you can attract potential customers who are searching for products or services similar to what you offer. With our expertise in local search optimisation, we can help you expand your customer base and drive more business to your boutique.
Why should I work with a digital marketing agency on my local SEO?
With our expert team at Digital Next, you can gain a significant edge over competitors and connect with more customers in your local community. Our tailored strategies and comprehensive services will help you dominate local search results, attract more foot traffic, and improve your online presence. Get in touch with us today to take the first step towards transforming your business’s success with Local SEO.
Ready to Dominate Local Search?
Partner with Digital Next for expertly crafted Local SEO strategies that drive results. Our team of professionals will work closely with you to understand your business and its unique needs, ensuring that we provide tailored solutions for optimal success. Don’t get lost in the crowd – stand out in local search and make a real impact on your community with Digital Next’s comprehensive Local SEO services. Contact us today to get started!
Free SEO Audit: Dominate Search & Drive Traffic
Discover what may be affecting your site’s organic performance with a comprehensive SEO audit from the experts at Digital Next today.