Over 50% Of Website Traffic Comes From Organic Search
If your site is not ranking, find out why. An SEO audit is one of the most important parts of embarking on a digital marketing campaign. Giving you a starting point and some direction. As a professional SEO agency, we can ensure a robust SEO audit is carried out to make sure you are getting the most out of your website.
What is an SEO Audit?
An SEO audit can help to identify An SEO audit is a comprehensive evaluation of your website’s search engine optimisation (SEO) performance. It involves analysing various aspects of your site, including technical issues, content quality, and backlink profiles, to identify any areas that need improvement. The primary goal of an SEO audit is to provide actionable insights and recommendations for optimising your website’s visibility in search engine results pages (SERPs).
Why Is An SEO Audit Important?
An SEO audit is crucial for any business or organisation that has an online presence. It helps identify potential issues and areas of improvement in your website’s SEO strategy, which can significantly impact your search engine rankings and organic traffic. A thorough audit also provides insights into your competitors’ strategies, allowing you to stay ahead of the game.
Our bespoke SEO audits focus on your business, taking into account your strategy as well as top-level SEO checks. From site speed to your backlink profile, our experts will crawl your website, gathering the data they need to present our results and offer our knowledge-based recommendations.
What To Expect
Before we begin implementing any SEO strategies, the audit will be the first thing we do. This is important because it helps us to lay out an action plan of what needs to be rectified and improved on your website.
SEO is an on-going strategy that we continue to build on over months and even years, but our SEO audits can help us to identify what is critical for the here and now. The SEO audit allows us to make immediate recommendations before coming up with a long-term plan to improve your digital presence.
Begin Your Journey With An Initial SEO Audit
Discover what may be affecting your site’s organic performance with a comprehensive SEO audit from the experts at Digital Next today.
SEO Audit & Technical SEO For Your Company Website
Carrying out an SEO audit is the perfect way to identify anything that is missing and can be fixed. We can offer bespoke SEO audits for your business to find out what’s going on in the inner workings of your website, including some of these key areas. Our comprehensive SEO audit encompasses a thorough examination of your website, ensuring no stone is left unturned. Here's what you can expect from our service:
1. Use of HTML
Taking a deep dive into your website, our team of SEO experts will closely review the HTML on your site, which makes up the structure of your web pages.
2. Core Web Vitals
Core web vitals will provide insight on a user’s experience of your site. Taking into consideration page loading performance, ease of use, and visual stability.
3. Mobile Usability
Focusing on the high rates of mobile users now choosing to access websites via their mobile devices, we will conduct a thorough assessment of your site from the perspective of mobile usability.
4. URL structure
How you structure your URLs does matter for SEO. So, our audit will review your current URL structure and make suggestions where necessary.
5. Internal Linking & Canonical Checks
Google doesn’t like duplicate content. A canonical tag will help Google when crawling your site. Telling them which version of a page to index and rank.
6. Meta Data
Your site’s meta tags provide the information a search engine needs to understand your webpage, this includes meta descriptions and meta titles.
7. How Content is Displayed
We will review how content across your site is displayed and offer recommendations to optimise this for SEO.
8. Check For Duplicate Content
As we said, Google doesn’t like duplicate content. We will identify any areas on your website that feature duplicate content and make suggestions for change.
9. Implementation & Tracking of Tag Manager
With Google Tag Manager you will be able to deploy marketing tags onto your website without having to modify the code. This includes event tracking.
10. Backlink Profile Review
Links back to your site are a vote of confidence in the eyes of search engines. We analyse your backlink profile, spotting opportunities to enhance its quality and advising on strategies to remove or disavow harmful links.
11. Competitor Analysis Understanding your competitive landscape is vital. We analyse your main competitors’ SEO strategies, offering insights into how you can gain an edge.
12. Custom Recommendations Our audit concludes with actionable recommendations tailored to your business. These data-driven strategies are designed to boost your search engine rankings, improve user experience, and ultimately drive more traffic to your site.
Technical Audit Services For All Businesses
Our SEO audit services are designed for businesses of all sizes and industries who are looking to improve their online visibility. Whether you’re a startup looking to establish a foothold or an established enterprise aiming to dominate your market, our audit can provide the insights you need to escalate your SEO efforts.
Quarterly Audit Updates For All Clients
While an initial audit gives us insight into how your website is performing at the start of our journey, our technical SEO team will continue to conduct audits throughout our partnership. Working closely with wider members of the team to report back and provide you with updates on your SEO performance every 3 months. A quarterly audit will not only review changes that have been made but also make further recommendations based on your business objectives.
If there is a particular area in which your business is keen to focus, for example your blog content or your backlink profile, we can carry out additional site audits over several months to review changes and results.
A technical SEO audit is more than a starting point for us. It is a key pillar in providing a clear understanding of what’s really going on behind the scenes of your site. The technical aspects such as site speed, URL structure and mobile usability, may be aspects of your audit that you have never considered before. Which is why our technical SEO team are the perfect people to support you. From crawling every page of your site to creating a clear and concise audit, and explaining this in further detail with you and your team. Our SEO team and account managers will ensure that every detail of your technical audit is addressed and understood.
Implementing Technical SEO Changes To Your Website
One of the key components of our SEO Audit Services is conducting a thorough technical SEO assessment. Technical SEO refers to the optimisation of your website’s infrastructure, code, and design for search engine crawlers to efficiently crawl and index your pages.
Our team begins by examining important technical aspects such as site structure, URL formatting, metadata, sitemaps, robots.txt files, and more. We also look for any potential roadblocks that may hinder search engine crawlers from accessing and interpreting your site’s content.
Based on our findings, we provide specific recommendations for technical improvements to enhance your website’s overall SEO performance. This can include implementing structured data markup to make it easier for search engines to understand your content, optimising images for faster loading times, and ensuring proper internal linking structure.
By implementing these technical SEO changes, we can help your website become more user-friendly and easily discoverable by search engines, ultimately improving your search engine rankings and driving organic traffic to your site.
Why Choose Digital Next?
SEO has been at the very heart of what we do for years. Before branching out and becoming a multi-channel agency, SEO was in our very DNA. We can carry out an initial audit, with a re-audit every 3 months to ensure no further issues, check campaign performance and recommend future changes.
We have helped businesses across a huge range of industries, completing initial SEO audits and subsequent frequent checks to make sure everything is as it should be. We take great pride in being able to carry out professional auditing services, which allows us to advise our clients accordingly.
Begin Your Journey With An Initial SEO Audit
Discover what may be affecting your site’s organic performance with a comprehensive SEO audit from the experts at Digital Next today.