Content Marketing Is One Of The Most Powerful Tools In Your Digital Marketing Tool Box
Did you know that, companies with blogs produce an average of 67% more leads per month than companies that don’t have active blogs. (Source: Hubspot)
Proving just how powerful your website’s content can be. Supporting the development of your online presence, giving you a powerful position within your market, and engaging with your audience, content marketing, done well, is incredibly valuable. Tell the world who you are with unique and engaging branded content from the team at Digital Next.
Insightful & Impactful Content
At Digital Next we know that content is KING. Website content forms the foundations of a solid website. It can be used in so many ways to sell, engage, inform, create impact and more.
Our team of content marketers place a high value on insightful and impactful content. Spending a lot of their time learning and researching important content topics for a range of clients and their audiences, to produce website content, blog content and other types of long-form content that not only helps to improve your website’s search engine rankings but is informative for your audience.
In-Depth Content Research
Our content marketing service always starts with a research phase to ensure we understand exactly what it is you do and who your target audience is. We carry out a content audit of your website to help us identify any key opportunities for content creation, followed by in-depth research into your branded and competitive SEO keywords, finding topic themes and painting a picture of what works and what doesn’t.
Research is at the heart of our content process and plays an important role as our in-house content writers become familiar with your business, your brand, your products, services, industry, and your audience. Getting to know everything about your business and the industry you are within means our content will be engaging and insightful for your audience.
Are You Content With Your Content?
Get to grips with creative content writing, branded content and content for SEO thanks to our team of expert, in-house content writers. There’s no robots here, just word wizards with a knack for content creation.
Our Content Strategy
Work with us for a tailored content marketing strategy. We can help transform your online presence with compelling and unique content, making sure your audience notices you for the right reasons. At Digital Next we utilise a number of content strategies to get you one step ahead.
1- CONTENT CREATION
Combining creativity with strategy, the right content creation can help to boost your online business, promoting your brand and telling its story. We can create a content plan that is engaging and interesting, to attract customers and send out the right message.
2 – OUTREACH
An outreach strategy can help to increase your brand’s exposure, by working with industry publications. It can be a helpful part of your overall digital strategy, building your brand’s reputation.
3 - BLOG MANAGEMENT
Our blog management services allow us to plan, implement, optimise and analyse your content at every step of the way. WIth your content being created and used in the most effective way, you can relax and focus on other areas of your business.
4 - CONTENT AUDITS
Carrying out content audits means your website continues to be relevant. An audit can uncover a range of potential issues with your content, which might negatively affect your SEO efforts.
Expertly Crafted Blog Content
The blog is one area many businesses will choose to neglect. Either this is because they simply do not have the time to write content, or do not have the content writing abilities required to create unique and engaging content. While it’s easy to neglect the blog and focus attention on other areas of your digital marketing, doing so could result in missing out on reaching new audiences or engaging with your existing customer base.
77% of internet users actively read blogs. Learning new information, engaging with content and therefore spending much more time on a website. A site with an active blog is far more likely to gain the attention of audiences, keep them active on the site for longer and convert them!
At Digital Next our team of expert content writers are writing blogs for clients everyday! And have certainly got the skills and knowledge to bring your blog to life.
Not only can we write a blog post, we can optimise it for SEO and encourage organic traffic to your site by answering the questions your target audiences want the answers to. Be a leader in your industry and a source of inspiration and knowledge for your customers with an insightful blog that generates results!
Features Of Quality Blog Articles
A good blog doesn’t just do what it says in the title! It goes above and beyond, delivering answers to questions, engaging readers, creating an impression, and provoking discussion or debate. A well-versed blog will feature a range of different articles to keep readers interested. Here are a few factors we think work together to make a blog the best it can be:
- SEO keywords
- Extensive industry research and knowledge
- Content optimisation
- Continuity in tone and readability
- Thought-leadership
- Valuable information and inspiration for readers
- A call to action
- Sales messages regarding a product or service
- Content you can share across social media platforms
Optimised Website Content
Optimised website content is imperative for attracting users to your website, ranking for your brand’s target keywords and generally being seen in search engine results. A website with poor quality content simply won’t succeed. To be seen and to be heard, your content must be unique, engaging, optimised according to SEO guidelines, well-written and informative to ensure a strong brand reputation and to create a go-to resource for potential customers.
Not only can our resident writers whip up quality blog content, but they are highly experienced in generating website content that gets the job done! Our writers will work closely with members of the SEO team to optimise your site content. Making sure you rank highly for competitive keywords and your own branded keywords.
The Benefits of Optimised Website Content
Higher Search Engine Ranking: Search engines use complex algorithms to rank websites in search results. Optimised content includes relevant keywords and phrases that users are likely to search for, which helps search engines understand your website's content and rank it higher in search results pages (SERPs). This increases the chances of people finding your website when they're looking for information related to your business or niche.
Improved User Experience: Optimised content is not just about search engines - it's also about creating a positive experience for visitors. This means making your website content clear, concise, and easy to navigate. It should also be informative and engaging, providing value to the user and answering their questions. When users find the information they're looking for quickly and easily, they're more likely to stay on your website and convert into leads or customers.
Increased Website Traffic: By ranking higher in search results and providing a positive user experience, optimised content can lead to a significant increase in website traffic. This means more people will see your website, which can lead to more brand awareness, leads, and sales.
Stronger Brand Reputation: Well-written, informative, and helpful content can establish your website as a trusted source of information in your industry. This can help you build a strong brand reputation and make you a go-to resource for potential customers.
Develop An Outreach Strategy
A comprehensive outreach strategy is the combination of tools and processes to get your brand in front of valuable audiences via influential sources or publications. While outreach can be done in many forms, one of the most popular ways is through the creation of outreach content. This is content our team can write for you, optimising this, and publishing it with third-party sites with high domain authority, organic traffic and a presence online. Such sites will not only have an influence on potential new customers but will also support your backlink profile too.
Our outreach content is written with your audience in mind. Creating content that they would want to read, usually industry-based or research-based content that supplies them with information they need to make a decision. In turn, igniting the buying decision or pushing them towards your brand, product or service. It is important to note that outreach content differs slightly from blog content. It is not a sales piece, but rather an informative and educational type of long-form content.
Why Choose Digital Next?
Our in-house team of writers work across a variety of content types, from blog writing to site content and ad copy, to make sure your band message is conveyed effectively and accurately. Whether you need an overhaul of your website content to keep up to date with new industry happenings, or you just need a little inspiration for exciting content, we’re on standby to help where necessary. Consider us an extension of your internal marketing team, where you can find us typing away in our Manchester office.
Are You Content With Your Content?
Get to grips with creative content writing, branded content and content for SEO thanks to our team of expert, in-house content writers. There’s no robots here, just word wizards with a knack for content creation.